Head of Media Investment, Operations & Insights

Your opportunity

TAB is looking for a senior media and marketing operations leader to shape how we plan, buy, produce, optimise and measure our marketing and media investment. This is a broad, influential role at the centre of media, audience strategy, creative operations, customer insight and commercial effectiveness.

You will connect strategy with execution—helping TAB make smarter, faster and more effective decisions across sport, racing, retail, digital, venues and major campaign moments.

This is a rare opportunity to drive impact and help shape the future of one of Australia’s most recognised entertainment brands.

Your role, your impact

Reporting to the GM Marketing, you will lead a team of 10–12 and take ownership of TAB’s media investment, marketing operations and performance insight capability. You will balance long-term brand growth with short-term commercial performance, while building the systems, governance and culture required for marketing effectiveness at scale.

Specifically, you will;

• Lead media investment and buying strategy
• Shape measurement, reporting and marketing effectiveness
• Guide audience planning, segmentation and targeting approaches
• Lead agency partnerships and commercial performance
• Strengthen marketing operations and creative delivery capability

What you'll need to succeed

• Deep knowledge of paid media across traditional, digital, performance and retail environments.
• Proven experience managing significant media budgets, agency relationships and commercial agreements.
• Strong commercial judgement and the ability to connect media investment to customer, brand and business outcomes.
• Experience building measurement frameworks, dashboards and executive-ready performance reporting.
• Strong capability in audience planning, segmentation, targeting and first-party customer data.
• The ability to turn complex analysis into clear, practical recommendations and decisions.
• Understanding and experience in implementing automated production and media workflows.
• Strong operational, financial, project and stakeholder management discipline.
• Experience leading teams and improving processes in a fast-paced, regulated or compliance-led environment.

What's in it for you

We know that when we belong, we thrive. We offer a range of competitive benefits designed to support your well-being and work-life balance. For full details, visit https://www.tabcorp.com.au/careers/our-culture.

Get to know us

TAB is part of Tabcorp, Australia’s leading gambling entertainment company. We’re an iconic brand trusted by millions, creating excitement across 4,400 venues nationwide as well as through our digital, phone and on-track channels. With over 1.1 billion bets taken each year, TAB is where Australians come for unforgettable moments - and where you can belong where the action is.