Content Marketing Executive

Working within the brand team, this newly created role will report into the Head of Brand Marketing and will own the delivery of editorial content for Best Restaurants Australia & New Zealand, with guidance and support from the broader marketing team throughout. If you've got a way with words, a love for great food and hospitality, are passionate about content, brand storytelling and have a couple of years of content marketing under your belt - we'd love to hear from you.

Key responsibilities

•  Maintain the editorial calendar, helping ensure content is on-brand, seasonal and campaign aligned – this will feed into storytelling across channels.

• Support the team with fresh content ideas and formats – including guest contributor pieces, opinion pieces, interviews or curated columns.

• Manage a small editorial budget and brief a database of existing writers and contributors.

• Refresh existing articles and landing pages with updated information, keywords and formatting in the CMS.

• Own the entire lifecycle of the content from ideation to sourcing to implementation to atomisation.

• Support the brand team with ideas and research for creative concepts and content-led activations.

• Contribute ideas to campaign planning, landing pages and creative brainstorms as part of the wider team.

• Own the day-to-day running of our website content programs with the aim of market relevance, finger on the pulse and traffic generation and retention.

• Proofread and edit content for clarity, tone and grammar.

• Own content atomisation of website content across social channels, newsletter, and wider marketing channels.

What success looks like

• Content is delivered accurately, consistently and on-brand.

• Campaigns are supported by clear, well-edited storytelling.

• Editorial output is consistent with brand style guides and tone of voice.

• Day-to-day editorial tasks are handled reliably and efficiently.

• Good collaboration across the team, with an eagerness to pitch content storytelling.

• Steady time-management and ability to juggle a few things at once.

• Owning and optimising BAU editorial processes in your first 3-6 months of tenure.

About you

• 3–4 years' experience in content marketing, digital marketing or editing roles.

• Great attention to detail and a passion for improvement.

• Basic understanding of analytics and how insights inform content decisions.

• Working knowledge of SEO practice and keyword research.

• Some experience supporting a content calendar.

• A natural knack for storytelling and creating content that resonates.

• Creative flair and enjoys coming up with new ideas.

• Collaborative and communicative – enjoys working with stakeholders like designers, external writers and marketers.

• An interest in hospitality and a love of great food.