PR Executive Penfolds

About us  

Treasury Wine Estates (TWE) is one of the world’s largest wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.  

At Treasury Wine Estates, passion meets possibility. It’s where iconic wine brands meet bold ambition. Where care, craft and excellence are matched with a hunger to define what comes next. And where people shape the future with intention and heart. We’re Boldly Cultivating something exceptional: a future that honours heritage, that is fuelled by pride, and defined by the people who make it happen. Our business is global, our culture is grounded, and our momentum is real. Whether you’re nurturing vines, driving change in market, or creating the next big idea, you’ll be supported to grow with intention and act with impact.  

Learn more about life at TWE and our renowned portfolio of global brands.

About the role

Based in Melbourne and reporting to Penfolds Head of PR & Sustainability, you'll support the delivery of global PR campaigns for Penfolds, one of the world's most iconic luxury wine brands. This role offers outstanding exposure to media, influencer, partnership and brand initiatives while working with teams across global markets.

• Support the delivery of global PR campaigns, including yearly releases and new brand initiatives.
• Develop written communications, media materials and campaign messaging.
• Respond to media enquiries and assist with media outreach and pitching activities.  
• Coordinate influencer campaigns and support brand events and activations.
• Manage project timelines, reporting, purchase orders and campaign reporting and administration.
• Build strong relationships with internal stakeholders, agencies, media and global market teams.

Who we’re looking for  

We're looking for a proactive and highly organised PR professional who thrives in a fast-paced, global environment. You'll have:

• Minimum 2 years' experience in Public Relations, Communications or a related field.
• Experience in a PR agency or in-house communications environment.
• Strong written communication skills with the ability to craft clear and engaging content.  
• Exceptional organisation, project management and time management capabilities.
• Confident stakeholder management skills and the ability to build relationships across diverse teams.
• A self-starter who is adaptable, solutions-focused and comfortable managing shifting priorities.
• Tertiary qualifications in Public Relations, Communications, Marketing, or related discipline are highly regarded.
• Exposure to wine, luxury, FMCG, consumer or lifestyle brands industries will be highly advantageous. 

Why you’ll love it here  

Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.  At TWE we’re proud of our people, our brands, and the shared passion that brings us together. We offer a comprehensive global benefits program designed to support the wellbeing, growth, and success of our team members. Our benefits include competitive rewards, participation in incentive and recognition programs, and unique offerings that celebrate our industry — such as wine allowances and Share Cellar, our global employee share plan that enables team members to invest in and share in TWE’s success. Wherever you’re based, you’ll enjoy benefits that reflect our culture of celebration, performance, and belonging.  

• We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.
• Paid parental/partner leave
• TWE for Me Day – Take a day to celebrate your birthday, take a long weekend, spend time with friends and family, or simply switch off and relax at home - it is entirely up to you!
• We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives.  

Discover more about benefits at TWE here.

It takes all varietals!

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. We were recently appointed Gold Status at the 2025 & 2026 AWEI awards, acknowledging our pride in diversity!

All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, age, national origin or on the basis of disability.  If you require any assistance to be included in our process, please contact ••••@tweglobal.com, quoting the job title and reference number.

How to apply

We move fast at Treasury Wine Estates when we find the right fit, so, if this sounds like the role for you, don’t miss out and apply today!