Owned Media Lead

Job Description

WHAT YOU’LL DO​​ 

As our Owned Media Lead you are responsible for: 

CRM Planning & Channel Execution  

• Plan and optimize communication across CRM channels (Email, Push, and when applicable SMS and Whatsapp) in line with the local marketing calendar 

• Leverage the Marketing Automation Platform (MAP) to enable data‑driven, automated customer journeys and campaign communications across CRM channels 

• Oversee Global E‑mail and Push activities to ensure global and local comms. are aligned 

Customer Data, Content Personalization & SEO 

• Use customer data and segmentation to deliver personalized and relevant content that drives conversion and membership growth 

• Support Commercial team with SEO actions 

Cross‑Functional Collaboration & Membership Activation 

• Coordinate with Paid Media Leads to align owned media activities with paid and earned campaigns, ensuring omni‑channel consistency 

• Collaborate with production and commercial roles to brief and execute campaign plans that balance brand and sales objectives, and ensure alignment with QCP 

• Responsible for planning local events and partnerships related to the H&M Membership program and planning local Mission activation according to global guidelines 

WHO YOU’LL WORK WITH​​ 

You'll join a collaborative marketing team of eight, partnering closely with brand, eCommerce, creative and CRM colleagues to deliver engaging customer experiences across our Owned media channels and Loyalty program. 

​WHO YOU ARE​​ 

We are looking for people with  

• 3- 4 years' experience in CRM, or media planning (preferably in retail or e-commerce) 

• Knowledge of email, app, and digital channel management 

• Strong analytical and data interpretation skills 

• Proficient in campaign performance tracking and reporting tools 

• Strong relationship builder with the ability to collaborate and influence across the business. 

• Experience supporting or running loyalty programs is a nice-to-have 

WHO WE ARE​​ 

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​ ​ 

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​ ​ 

WHY YOU’LL LOVE WORKING HERE ​​ 

 At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​​ 

• We offer flexible working arrangements with the option to WFH 2 days a week. Subject to business needs   

• You will receive 25% off H&M Group brands; H&M, COS, Monki, Weekdays, Arket, & Other Stories   

• We are an inclusive company where you are encouraged to be yourself at work   

JOIN US​​ 

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​​ 

Take the next step in your career together with us. The journey starts here.​​ 

​​*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.​​