Content Creator & Creative Producer

Some content creators have to make office chairs look exciting. You won’t have that problem at YOT Club.

Luxury yachts. Packed events. DJs. Champagne. Fireworks. Behind-the-scenes controlled chaos. Vessel transformations. Waterfront destinations. Big personalities. Even bigger moments.

At YOT Club, great content is everywhere, and fresh ideas are everything.

We’re evolving into a fully integrated lifestyle brand across multiple locations around Australia, with exciting new products, experiences and destinations coming to life.

We’re looking for a hands-on Content Creator & Creative Producer who can spot opportunities, shape ideas and turn them into content people genuinely want to watch.

This isn’t a role where you’ll sit on the sidelines waiting for a brief. You’ll have a voice at the table, bring your own ideas, build on ideas from the team and help lead the creative direction of the brand.

You’ll be responsible for creating social-first content from concept through to final delivery.

You’ll personally shoot, edit and produce content across YOT Club’s organic and paid channels, while also identifying the moments, stories and opportunities happening around the business that deserve to be captured.

You’ll work across major events, new product launches, hospitality experiences, vessel transformations, behind-the-scenes content and brand campaigns.

• Personally shoot, edit and deliver Reels, Stories, short-form video, paid social creative, graphics and static content.

• Turn your own ideas and ideas from the wider team into finished content.

• Write strong hooks, captions, headlines and promotional messaging.

• Create content quickly without compromising on quality.

• Plan and produce content around major events before, during and after the event.

• Identify content opportunities across the business and proactively make them happen.

• Develop creative specifically for Meta advertising.

• Work closely with our performance marketer to understand what is working and test new concepts, hooks, formats and creative angles.

• Use organic content insights to help inform paid creative.

• Help shape how the YOT Club brand looks, feels and sounds as we continue to grow.

You can personally create the work.

We’re looking for someone who can shoot, edit, design and deliver content, not simply coordinate campaigns or outsource production.

You’ll need:

• Strong video shooting and editing skills.

• Experience creating Instagram Reels, Stories and short-form social content.

• Graphic design and static social content capability.

• Strong copywriting skills across hooks, captions, headlines and promotional messaging.

• A strong understanding of Instagram and Meta advertising.

• An understanding of how creative should differ between organic and paid social.

• Strong storytelling and visual instincts.

• The ability to create attention-grabbing content quickly.

• Confidence using AI to explore ideas, develop concepts and improve creative output.

Experience with A/B testing, paid social creative and performance-led optimisation would be highly regarded.

We want to see content that you personally created.

Your portfolio should demonstrate your ability to take an idea from concept through to execution.

We’re particularly interested in seeing:

• Your three strongest short-form videos.

• Paid advertising creative designed to generate action.

• Graphic or static social content.

• Examples of work you personally shot, edited or designed.

You’re creatively curious and constantly looking for new ideas, trends, references and better ways of doing things.

You notice opportunities others walk straight past.

A yacht transformation. The build-up to a major event. A crew preparing for hundreds of guests. A new hospitality concept. A spontaneous moment that suddenly becomes the best piece of content from the day.

You see the angle and make it happen.

You’ll also be:

• Proactive: You don’t wait for every idea to be handed to you.

• Collaborative: You bring your own ideas while making other people’s ideas better.

• Performance-minded: You care about how content performs, not just how it looks.

• High-output: You can work at pace and keep content moving.

• Quality-focused: You care about the details and the final product.

• Accountable: You take ownership from idea through to delivery.

You’ll have a genuine voice at the table, freedom to challenge us and the opportunity to bring creative ideas to life.

Our world includes luxury yachts, large-scale events, hospitality, entertainment, waterfront destinations, DJs, major celebrations and new concepts constantly coming to life.

There is no shortage of material.

YOT Club is evolving into a fully integrated lifestyle brand across Australia, with new products, experiences and locations in development.

You’ll have the opportunity to help tell that story from the beginning.

This is an opportunity to influence how the next chapter of YOT Club looks, feels and sounds.

Please send us your CV and portfolio.

Along with your application, we’d particularly like to see:

• Your three strongest short-form videos.

• Advertising creative you’ve produced to generate action.

• Graphic or static social content.

• One content idea you would produce for YOT Club.

Show us how you think. Show us what you make.

And if you can already see ten content ideas for YOT Club, we should probably talk.