Social Media Lead

WNBL

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Melbourne ▸ Victoria ▸ Australia Full Time

21 Sep 2026

Applications 0

Description

Role created for growth, this is yours to shapeLead a team producing content across every WNBL platformIncludes game day coverage during the WNBL season

You've watched women's basketball grow and wanted to be part of it.

You will run the League's digital presence across every platform and lead a team of two who are ready to do their best work.

This is a new role. You will set the strategy, build the standard, and shape what WNBL social becomes as the competition keeps growing.

About Us

Founded in 1981, The Women's National Basketball League (WNBL) is Australia's longest running elite female national competition. The League features nine clubs across Western Australia, South Australia, Victoria, Australian Capital Territory, New South Wales and Queensland.

WNBL Championship Clubs

Adelaide LightningBendigo SpiritUniversity of Canberra CapitalsJayco Southside Melbourne FlyersGeelong VenomPerth LynxSydney FlamesTownsville FireTasmania Jewels

wnbl.com.au

The Role

You're across the WNBL's social presence, day to day and game to game.

Own the WNBL's social strategy across every platformLead and develop a team of two content producersProduce platform specific content that builds real fandomRun game day coverage from pre game through to full timeDeliver commercial content that partners actually valueRepresent social in planning with broadcast and partnershipsReport performance and results to the Head of Social Media

Who We're Looking For

You have a good sense for what content works, and you use data to back that up rather than just going on instinct.

Deep experience across major social platformsLed or managed a team beforeStrong grasp of algorithms and what content travelsExperience with sponsor or commercial contentGenuine following of women's basketball

And the non-negotiables - you move fast, take ownership without being told, welcome feedback, and genuinely care about growing basketball in Australia.

What You Need To Succeed With Us

Thrive in ambiguity and move fast, that's where you do your best workChampion change and bring ideas, not just executionExercise good judgment, move decisively and adjust as you learnHave the stamina and hunger to keep pushing and delivering resultsShow resilience, overcome challenges and move on quicklyFlex outside your remit when the business needs itMake feedback a habit, give it, seek it and act on itTake the ball, own the play, and communicate directly and honestlyWin as one team, we succeed when we work together, not as individualsCare about growing basketball in Australia, New Zealand and around the world

What's On Offer

A brand new role built for someone to shape from scratchLead your own team from day oneWork across one of Australia's most followed sports

Why Join Us?

New Era for the WNBL: be part of the WNBL's move into a new phase under the leadership of the Wollemi Capital Group Syndicate and NBLLead with Integrity: help build the ethical foundation the WNBL is putting in place as it grows, backing it with fairness and professionalismCultural Impact: contribute to raising the profile of women's sport and building lasting opportunities for athletes and communities across Australia

Why Wait?

This is a chance to make a real contribution to women's sport in Australia while helping shape the WNBL's approach to compliance and integrity as it enters its next chapter.

To apply, please submit your resume and cover letter through the link provided.

The WNBL is dedicated to championing diversity and inclusion.

We wholeheartedly embrace individual differences and warmly welcome all qualified applicants to apply, including First Nations peoples.

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