Senior Marketing Manager

We are seeking a dynamic and experienced Retail & Services Senior Marketing Manager to join our team and lead our marketing initiatives across two distinct businesses: Bi-Rite Home Appliances and Kids Early Learning Centres (operating under our entity, H&S Management Services). This is a genuinely dual-portfolio role, it is not weighted toward one business over the other, and success means driving results for both in equal measure.

Proudly Brisbane based, we are a locally owned and operated business with strong community ties. Bi-Rite operates a well-established national network of over 70 retail stores each individually owned and operated by independent store owners, not by us. We manage relationships with all major suppliers and run national marketing on their behalf, and we're looking to bolster our team's support and capabilities. Separately, we own and operate a growing group of 15+ childcare centres under the brand Kids Early Learning Centres (Kids ELC).

The ideal candidate will lead our marketing team that supports both Bi-Rite Home Appliances and Kids Early Learning Centres. Ideally, you will have experience across a variety of industries including Retail, Electrical and Home Appliances and Early Learning. You will receive support across multiple lines of business from senior management.

We also want a marketing leader who is genuinely fluent with AI, not someone who will be left behind by a team that already is. We're not interested in a candidate who will be outpaced by a team already using AI to work faster, report better, and analyse more deeply, we want someone who can lead that momentum, not chase it.

Your responsibilities will be:

• Develop and implement strategic marketing plans to promote both Bi-Rite Home Appliances and Kids Early Learning Centres, giving genuine focus and priority to each business.

• Lead a team of marketing professionals, providing guidance, mentorship, and support to ensure the successful execution of marketing campaigns.

• Collaborate with cross-functional teams including category, product development, operations and customer service to align marketing efforts with business objectives.

• Conduct market research and analysis to identify trends, opportunities, and threats, developing strategies to capitalise on market dynamics.

• Oversee the creation of marketing collateral, including brochures, presentations, website content, and social media posts, ensuring consistency and alignment with brand guidelines.

• Manage digital marketing efforts, including SEO, SEM, email marketing, and social media advertising, to enhance brand visibility and generate leads.

• Monitor and analyse key performance metrics to evaluate the effectiveness of marketing campaigns and initiatives, and provide regular reports to senior management.

• Use AI tools and platforms to drive efficiency, sharpen reporting, and strengthen analytical capability across both businesses, building on the AI-driven reporting practices our team has already established.

• Stay up-to-date with industry trends and best practices, continuously seeking opportunities to innovate and improve marketing strategies.

• Represent Bi-Rite Home Appliances at industry events, trade shows, and conferences to build relationships and enhance brand awareness.

• Update senior leadership on the progress of marketing activities and report on campaign results.

• Manage the marketing budget and allocate resources effectively to maximise ROI.

• Work alongside agencies to help deliver marketing ideas and strategies, and manage agency partners for execution.

The ideal candidate will have:

• 5+ years of experience in marketing roles, with at least 2 years in a managerial or leadership position.

• Proven track record of developing and implementing successful marketing strategies.

• Confident, hands-on use of AI tools in marketing, reporting, and analysis, comfortable adopting and championing AI-driven ways of working, not resistant to them.

• Strong leadership and team management skills, with the ability to inspire and motivate a diverse team of marketing professionals.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and influence stakeholders at all levels, including independent store owners and centre managers.

• Analytical mindset with the ability to interpret data and insights to find opportunities and drive informed decision-making.

• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities across two distinct business models.

What we can also offer you:

• Competitive wage with potential bonus based on KPIs/performance

• Investment in the marketing team

• Employee Assistance Program (EAP) for you and your family

• Professional Development opportunities

• Close to Public Transport

• Ample Onsite Parking

Join our team and be part of a company that is continuing to thrive in tough market conditions! Apply now by submitting your resume and cover letter detailing your relevant experience and qualifications.