Head of Brand and Content

Your opportunity

As Head of Brand & Content, you will lead TAB's brand strategy, creative direction, content ecosystem and go-to-market storytelling across sport, racing and entertainment. You will shape how TAB appears in market and build the brand platforms, campaigns, social content, owned-channel experiences and customer stories that grow consideration, engagement, customer value and brand love.

You will combine long-term brand building with the pace of live sport, racing and promotional activity - ensuring every customer-facing expression is distinctive, effective, responsible and unmistakably TAB.

Your role, your impact

Reporting to the General Manager, Marketing, you’ll lead TAB’s brand, content and creative function while guiding a high-performing team. Your focus will be shaping a distinctive market presence, aligning commercial priorities with customer storytelling, and elevating the consistency and effectiveness of every brand interaction.

Specifically, you will;

Define TAB’s brand strategy, positioning and creative directionLead content strategy across owned, earned and paid channelsShape major campaigns, brand platforms and customer storytellingPartner across product, media and customer teamsGuide agencies and external partners to high standardsBuild team capability, performance and creative excellence

What You'll Need To Succeed

You’re a strategic marketing leader who combines creativity, commercial thinking, and strong judgement. You know how to build brands that resonate with customers while navigating complexity, pace and regulatory requirements.

You'll ideally;

Be experienced in brand, content or creative leadershipHave proven ability to build distinctive customer-focused brandsStrong capability influencing senior stakeholders and partnersAbility to connect brand investment with commercial outcomesExperienced leading teams through growth and changeStrong understanding of regulated customer environments would be highly advantageous

What's In It For You

We know that when we belong, we thrive. We offer a range of competitive benefits designed to support your well-being and work-life balance. For full details, visit https://www.tabcorp.com.au/careers/our-culture.

Get to know us

TAB is part of Tabcorp, Australia’s leading gambling entertainment company. We’re an iconic brand trusted by millions, creating excitement across 4,400 venues nationwide as well as through our digital, phone and on-track channels. With over 1.1 billion bets taken each year, TAB is where Australians come for unforgettable moments - and where you can belong where the action is.

Join the action

Ready to make TAB your home ground? Join a team that thrives on collaboration, inclusion, respect, and face to face connection. We welcome and support people of all abilities - if you need adjustments during the process, email careers@tabcorp.com.au.