Boutique Director

_{27th August, 2026}

Audemars Piguet, is an independent, family-owned luxury watch manufacturer that has been crafting timepieces in Le Brassus, Switzerland since 1875. As the Maison prepares to open its very first official flagship boutique in Sydney, we are seeking an inspirational, highly commercial Boutique Director to establish the brand's retail presence in Australia and shape its future expansion across the country.

Reporting directly to the Retail Director, this is a landmark executive leadership role. You will combine hands-on flagship boutique leadership in Sydney with a strategic remit to evaluate and support future retail locations nationwide (including Melbourne).

The Opportunity & Lead Time
To ensure a flawless launch and total immersion in global SOPs, the successful candidate will join on 1 November for an intensive, international-standard leadership orientation program ahead of the flagship boutique opening later in the year.

• Pre-Launch Period: Standard Monday – Friday executive hours.
• Post-Launch Roster: Executive schedule aligned with boutique operations and market development activities.

Who We Are Looking For

We are seeking a visionary executive leader from luxury retail, premium hospitality, luxury lifestyle, fine art/auction houses, or high-end concierge services who possesses:

• Established HNW / VIP Network: An existing connection to the Australian High-Net-Worth ecosystem and luxury lifestyle networks to accelerate client acquisition.
• Entrepreneurial Leadership: Proven capability to recruit, build, coach, and inspire a high-performing founding team from the ground up.
• Strategic & Commercial Acumen: Accountability for flagship financial performance, business development, and market intelligence.
• Strategic Mobility: Willingness and capability to conduct market visits and location assessments across Australia as the brand expands its footprint.

Key Responsibilities

• Boutique & Flagship Leadership: Lead all boutique operations, embedding operational discipline, high-trust culture, and service standards from day one.
• Market Development & Expansion: Partner with the Retail Director to assess demographic opportunities, competitor landscapes, and expansion locations nationwide.
• HNW Relationship & Activation Strategy: Cultivate relationships with top-tier collectors and curate bespoke boutique activations with high conversion potential.
• People Leadership & Coaching: Drive team performance through coaching on clienteling, pipeline management, and long-term client development.
• Governance & Operational Excellence: Maintain full compliance with global audit requirements, inventory controls, and financial reporting standards.

What Audemars Piguet Offers

• Executive Compensation: Highly competitive salary + structured performance bonus scheme (no individual commission pressure).
• Strategic Brand Impact: The unique privilege of leading AP’s market entry and shaping its national retail footprint.
• Global Mobility & Growth: Direct exposure to global/regional executives with international career progression pathways 

How to Apply
Ready to establish Audemars Piguet's flagship presence in Australia? Apply today with your CV and executive summary.

Since high-touch personal engagement is at the heart of what AP does, we encourage you to include a short video introduction (60-90 seconds) sharing your leadership philosophy and vision for Audemars Piguet in Australia. (Optional, but highly welcomed!)

Audemars Piguet is an equal opportunity and affirmative action employer. Audemars Piguet hires without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognised protected basis prohibited by applicable law.