Brand and Marketing Designer

About Us

We are a fund management company specialising in investment strategy, private equity, and asset management, dedicated to delivering exceptional investment solutions for our clients. As we continue to grow, we are seeking a creative, professional, and financially astute Brand & Marketing Designer to help us build and elevate our corporate brand identity and drive our marketing initiatives forward.

Role Overview

As our Brand & Marketing Designer, you will work closely with senior management to take full ownership of the company's visual brand identity, digital marketing, and marketing communications. This is a highly rewarding role with significant growth potential, you will have the opportunity to collaborate directly with leadership to shape and develop a professional financial brand, and grow alongside the company.

Key Responsibilities

Brand Visual Design

• Establish and maintain the company's overall visual identity system, including logo refinement, colour palette, typography guidelines, and brand style guide

• Design a wide range of branded collateral, including business cards, envelopes, letterheads, presentation templates, and investor report covers

• Ensure all external-facing communications and materials adhere to brand guidelines and consistently reflect a professional image

• Design event materials, including display stands, banners, brochures, and corporate gifts

Website Management & Optimisation

• Manage day-to-day content updates and maintenance of the company's official website

• Assist in optimising the website's user experience and visual presentation to meet the professional standards expected in the financial services industry

• Collaborate with external web developers on website redesigns and new feature development projects

• Monitor website traffic and analytics data, and provide recommendations for ongoing optimisation

Digital Marketing & Social Media

• Oversee the management of the company's LinkedIn and other social media platforms, including developing content calendars and publishing regular professional content

• Design and produce social media content, including company updates, industry insights, and investment perspectives

• Assist in planning and executing digital advertising campaigns, including LinkedIn Ads and Google Ads

• Monitor and analyse social media and advertising performance data, and deliver regular performance reports to management

Advertising & Marketing Collateral Production

• Design a variety of digital advertising assets, including banner ads, social media advertisements, and email marketing graphics

• Plan and execute email marketing campaigns (EDM), including investor newsletters, company updates, and market commentaries

• Assist in producing company brochures, investor profiles, and professional documents such as Fund Factsheets

• Coordinate with external printers and suppliers to ensure timely delivery and quality standards are met

Copywriting & Content Creation

• Write bilingual (Chinese and English) copy for all external communications, including website content, social media posts, and advertising materials

• Assist in drafting press releases, market commentaries, and investor communications

• Ensure all written content complies with financial industry regulatory requirements and maintains a professional standard

Project Management & Administrative Support

• Manage the progress and budget of marketing projects to ensure timely and quality delivery

• Coordinate brand and design requirements across internal departments

• Maintain the company's brand asset library, ensuring all design files are properly organised and archived

• Liaise and coordinate with external vendors, including design agencies, printers, and advertising partners.

Requirements

Education

• Bachelor's degree in Graphic Design, Visual Communication, Marketing, Communications, or a related discipline

Experience

• Minimum 3–5 years of experience in brand design or marketing

• Prior experience in financial services, professional services, or corporate brand design will be highly regarded

• Demonstrated experience independently managing brand projects from concept to delivery

Technical Skills

• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign (essential)

• Competency in Figma or Adobe XD for layout design and prototyping

• Familiarity with Canva and other rapid design tools

• Experience with content management systems (CMS) such as WordPress or Webflow

• Working knowledge of LinkedIn, Meta, and other social media platforms for content management and paid advertising

• Basic proficiency in Google Analytics or social media analytics tools

• Proficiency in Microsoft Office Suite, particularly PowerPoint and Word for presentation template design

Personal Attributes

• A strong sense of high-end brand aesthetics with an understanding of the professional standards expected in the financial services industry

• Self-motivated and capable of working independently within a small team environment

• Meticulous attention to detail with a high standard of design quality

• Strong time management skills with the ability to manage multiple projects simultaneously and meet deadlines

• A basic understanding of the financial industry and the ability to translate complex financial concepts into clear and compelling visual content

• Excellent communication skills with the ability to collaborate effectively with senior management and cross-functional teams