Marketing Specialist, Vans

Be the change. Join our team.  

Becoming part of Mercedes-Benz means finding your individual role and workspace to unleash your talents to the fullest. It means becoming your best self in a global automotive company striving towards sustainable luxury. Empowered by visionary colleagues who share the same pioneering spirit.  

At Mercedes-Benz Vans, we’re a balance of passion, professionalism, and approachability. Our dynamic network across Australia and New Zealand has an established culture of support and collaboration, ensuring our service is exceptional and our customers’ expectations are exceeded. 

The opportunity 

We’re looking for a Marketing Specialist to join our team for 12 months. You will play a key role in optimising Vans customer journeys, leading CRM strategy and Salesforce governance, supporting data-driven customer communications across the business. The ideal candidate will work within the broader Marketing team to support the strategic management and optimisation of Vans customer journeys. 

Our team is based in Mulgrave, Melbourne, and this hybrid role has great variety and flexibility, allowing a mix of working from our newly refurbished offices and home. 

Key duties & responsibilities: 

• Lead the strategic management, governance and optimisation of CRM and Salesforce for the Vans division 

• Own CRM operational initiatives, including business requirements, process optimisation, system enhancements and Salesforce usage across Retailers and Head Office 

• Manage customer data, audience briefing and CRM data integrity to support marketing campaigns and customer journey communications. 

• Oversee Salesforce Marketing Cloud customer journey communications, including agency coordination, audience selection, journey logic and performance optimisation. 

• Define and lead the Vans 1:1 customer communications strategy, establishing the contact framework, content priorities and communication cadence across always-on customer journeys and campaign-based activity to maximise engagement and customer experience. 

• Support the optimisation of the online customer journey through website testing, user experience enhancements, lead flow management and the accurate integration of customer data into CRM systems. 

• Partner with local, regional, Global, IT and agency stakeholders to deliver CRM initiatives, resolve issues and support ongoing CRM improvements.