Digital Media Trader

Company Description 100% Digital – Your Team of Digital Media Specialists is a performance-focused, results-driven digital media agency. The team combines best-in-market technology with experienced digital media operators to help clients reach target audiences online with the right message at the right time. The agency specializes in data-informed campaign planning, activation, and optimization across multiple digital channels. Team members work collaboratively in a fast-paced environment that values innovation, accountability, and measurable impact for clients.Role Description This Digital Media Trader role is a hybrid position based in Darlinghurst Sydney office at least 3 days a week, with flexibility for some work from home. The Digital Media Trader will be responsible for planning, setting up, and trading digital media campaigns across programmatic, social, search, and other online channels using demand-side platforms and related tools. Day-to-day tasks include monitoring campaign performance, optimizing bids and budgets, adjusting targeting, and implementing creative and audience changes to meet client performance goals. The role involves working closely with account managers and strategists to interpret briefs, translate them into effective media plans, and provide clear performance reports and insights. The Digital Media Trader will also contribute to testing new platforms and tactics, ensuring campaigns adhere to brand safety, privacy, and quality standards.QualificationsCandidates should possess skills in digital media trading and campaign management, including experience with programmatic platforms, social ads managers, and other online buying tools.Candidates should possess skills in data analysis and performance optimization, including comfort with metrics such as CTR, CPA, ROAS, and the use of analytics dashboards and reporting tools.Candidates should possess skills in digital strategy and planning, including audience segmentation, channel selection, and budget allocation aligned with client objectives.Candidates should possess skills in communication and collaboration, including clear written and verbal communication, stakeholder management, and the ability to work effectively within cross-functional teams.Candidates should possess skills in organization and time management, including the ability to manage multiple campaigns, prioritize tasks, and meet deadlines in a dynamic environment.Relevant qualifications such as a degree or certification in marketing, advertising, communications, data analytics, or a related field are beneficial.Experience in a media agency or in-house digital marketing team, and familiarity with the Australian digital media landscape, is highly regarded.An understanding of brand safety, privacy regulations, and industry standards (e.g., IAB guidelines) is advantageous.