Social & Influencer Account Director

We Are Different is hiring a Social & Influencer Account Director.
Not just to lead campaigns. To shape culture through them.
We’re an independent, earned-first creative agency building culturally sharp ideas for brands like FUJIFILM, Jack Daniel’s, Spotify and more.
Fresh off our Agency of the Year win, we’re looking for a Social & Influencer Account Director to lead ambitious, social-first work that earns attention in culture. Someone who understands how ideas travel across platforms, creators and communities – and how to turn social into a true strategic lever for brands.
This is a role for someone equally comfortable leading clients, mentoring teams, shaping strategy and spotting the cultural opportunities others miss.
What you’ll be doing:Leading the development and delivery of social-first and influencer-led campaignsProviding senior strategic counsel to clients across social, creators and cultureDriving platform-native ideas that people genuinely want to engage with and shareLeading influencer strategy, creator partnerships and talent management across campaignsOverseeing content direction across TikTok, Instagram, LinkedIn, Reddit and moreManaging workflows, timelines and team resourcing across accountsMentoring and developing junior team members
What we’re looking for:6+ years experience across social, influencer or integrated communications (agency preferred)Strong strategic understanding of social platforms, creator ecosystems and digital cultureExperience leading clients and presenting strategic and creative recommendations with confidenceExperience leading social / influencer production from brief through to content deliverablesExperience with both organic social and paid amplification (working with paid media agencies) Excellent writing and creative thinking skills – from concepts to campaign narratives\A strong understanding of what makes branded content feel native, relevant and culturally resonantSomeone proactive, organised and calm under pressure
What you’ll get:The opportunity to lead culturally relevant, award-winning campaigns for leading brandsA genuinely collaborative independent agency environment with direct access to senior leadershipReal influence over the work, ideas and direction of campaignsGenuine career growth opportunities within one of Australia’s fastest-growing independent agenciesAccess to our three proprietary people programs:Coaching Culture – Every team member has access to executive coaching, helping build confidence, sharpen judgment, and foster leadership at every level.Culture Club – Drawing on counter-culture movements, this program immerses teams in creative spaces to provoke different thinking, strengthen collaboration, and deliver culturally resonant work.Different Academy – Combining hands-on learning and live client briefs, this program embeds learning directly into day-to-day operations.
Admin:Sydney-basedHybrid working model, typically three office days a weekFull working rights required