Marketing Associate - Sports

About the role

Reporting to the Client Marketing Manager, the Marketing Associate will support the delivery of a range of marketing initiatives. This role involves assisting in the development of strategic marketing plans, curating content across key digital touchpoints, and executing campaigns across Ticketmaster's owned, earned, and paid media channels.

Key responsibilities

• Provide comprehensive marketing services support, with a core focus on driving ticket sales for global tours, music events and supporting wider team initiatives, including being available to assist with major announcements or campaign needs which can happen outside of regular hours
• Collaborate with the wider Marketing Services team to develop and implement marketing plans across digital channels, with a strong focus on performance marketing and venue partner campaigns
• Plan, execute, and optimise paid media campaigns across key social platforms, including performance reporting and strategic recommendations
• Develop and deliver marketing campaigns across Ticketmaster's owned channels, effectively communicating value to the direct fanbase
• Prepare performance marketing briefs and manage the end-to-end process to ensure accurate campaign execution and reconciliation
• Coordinate and contribute to the development of best-in-class performance marketing strategies - targeting, timing, and platform usage
• Stay updated on digital marketing trends to apply best practices in ongoing campaigns
• Deliver post-campaign and post-event reports, analysing performance data to uncover insights and inform future marketing strategies
• Maintain and update campaign content across Ticketmaster's digital ecosystem to ensure accurate and timely event representation
• Create and manage organic and paid social media content to enhance audience engagement and ticket sales

About you

• At least 2 years of experience in a marketing role
• Tertiary qualification in Marketing or Business-related discipline
• Strong communication skills, both written and verbal
• Ability to build effective relationships with a broad range of people
• Effective listening skills
• Ability to relate to people on all levels by quickly establishing rapport
• Proven ability to effectively manage time to ensure marketing deadlines and business needs are met
• High level of PC literacy, including experience across social platforms
• Advanced digital literacy, with a strong understanding of digital advertising and the ability to analyse and interpret data to drive informed decisions
• High level of attention to detail
• Ability to identify potential problems and devise and implement strategies to resolve them
• Ability to accommodate and adapt to changing needs of the business in a highly pressured working environment
• Ability to work effectively under pressure to meet tight deadlines
• Passion for entertainment and the music industry

About us

We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company. Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision. We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams.