Marketing & Wine Club Coordinator (Part-Time)

About us

Sir Paz Estate is a family-run winery and woodfire restaurant in the heart of the Yarra Valley. Our story is built on Greek heritage, honest food cooked over fire and estate wine made to be shared. We're bringing our marketing in-house and want someone who can both tell our story and help grow the business behind it.

The role

This is a hands-on role with a commercial edge. You'll own our week-to-week content and channels - social, email and imagery - but the point of the work is measurable outcomes: more online wine sales, a growing and loyal Wine Club and reactivated past customers. You'll plan and run campaigns end to end, then track what they deliver.

It suits someone creative and results-minded, who's happy to shoot a reel one day and read a sales report the next.

What you'll do

Content & channels

• Plan and maintain a weekly social and monthly email content calendar

• Capture fresh photos and short video around the estate and select from our existing image library

• Write engaging copy in our voice for social, email and campaigns

• Schedule and publish to Instagram and Facebook via Meta Business Suite

• Build and send campaigns and our regular newsletter (EDM) through MailChimp

• Monitor and respond to comments, messages and enquiries

Sales & growth

• Drive online wine sales

• Grow and retain Wine Club membership - recruitment offers, member-only initiatives and keeping members engaged between deliveries

• Run reactivation campaigns to our OpenTable database of past visitors

• Plan and deliver seasonal and event campaigns (new vintages, Mother's Day, EOFY, Christmas gifting, on-site events)

• Track results against clear targets and report on what's working

What success looks like

• Month-on-month growth in online sales

• Net growth in Wine Club membership and improved member retention

• Measurable conversions from OpenTable reactivation campaigns

• Cellar door and event bookings driven by your campaigns

What we're looking for

• Experience in marketing that carried a commercial or sales responsibility - ideally in wine, food, hospitality or ecommerce

• A good eye for photography and confidence shooting simple content on a phone or camera

• Strong copywriting and a feel for brand voice and storytelling

• Comfort with email/CRM marketing and reading basic sales and campaign data

• Familiarity with Meta Business Suite and MailChimp (or the ability to pick them up quickly); any ecommerce or Wine Club platform experience is a plus

• Organised, self-directed and genuinely motivated by hitting targets

• A real interest in food and wine

Why join us

• Real ownership of a growing estate's marketing and its results

• Work with a passionate family business in one of the Yarra Valley's most beautiful settings

• Flexible, part-time hours to suit the right person

How to apply

Send your CV and a short note on why this role appeals - plus any links to campaigns, social accounts or writing you're proud of - to *****@sirpaz.com