Ecommerce and Marketing Executive

About the Role

Baby Village is looking for a commercially curious and highly organised Ecommerce & Marketing Executive to join our team.

This is a varied, hands-on role sitting across both our Ecommerce and Marketing functions, giving you exposure to everything from Shopify, digital merchandising and customer journeys through to campaigns, CRM, content, SEO/GEO and emerging AI discovery channels.

You'll work closely with our Marketing Manager and Ecommerce & Digital Performance Manager, helping turn strategies and commercial priorities into exceptional customer-facing execution across online, email and in-store channels.

If you're looking for a role where you can broaden your experience beyond a traditional marketing or ecommerce position, this is a great opportunity to develop across both disciplines.

What You'll Be Doing

Ecommerce & Digital Merchandising

• Support the day-to-day management and optimisation of the Baby Village Shopify website.

• Build and maintain collections, landing pages, navigation, buying guides and promotional content.

• Translate marketing campaigns and trading priorities into an effective onsite customer experience.

• Implement digital merchandising based on campaigns, stock availability, customer demand and commercial priorities.

• Optimise onsite search, filters, product recommendations and category navigation.

• Maintain product information, tagging, metafields and ecommerce data.

• Coordinate product information, promotional details, assets and deadlines across teams and suppliers.

• Complete website and promotional QA to ensure an accurate customer experience.

Campaigns, CRM & Marketing

• Coordinate integrated marketing campaigns across email, social, website, retail and in-store channels.

• Coordinate campaign assets, product information, promotional details and deadlines.

• Build, schedule and QA email and SMS campaigns through Klaviyo.

• Support customer segmentation, automated journeys and CRM optimisation.

• Coordinate in-store campaign materials and implementation instructions.

• Ensure pricing, promotional messaging and offers are accurate and consistent across channels.

• Support supplier campaigns, partnerships, influencer activity, events and customer activations.

• Coordinate influencer gifting, product sends and content deliverables.

• Schedule approved organic social content.

• Provide suppliers with proof of campaign execution and reporting where required.

SEO, GEO & AI Discoverability

The way customers discover and research products is changing, and you'll have the opportunity to work at the forefront of this shift.

You'll support Baby Village's SEO and Generative Engine Optimisation (GEO) program, helping improve our visibility across Google and emerging AI discovery platforms.

This includes:

• Creating and maintaining buying guides, comparisons, FAQs and expert-led content.

• Implementing SEO/GEO improvements across product, brand, category and editorial content.

• Supporting content designed around high-intent customer questions.

• Maintaining structured product information, metadata and internal linking.

• Supporting product feeds and data across Google Merchant Centre, Meta and emerging commerce channels.

• Assisting with reporting on organic search, AI referral traffic and AI discoverability.

Conversion & Digital Performance

• Support initiatives designed to improve website conversion, average order value and units per transaction.

• Assist with A/B testing across landing pages, merchandising, content and customer journeys.

• Implement cross-sell, complementary product and product recommendation initiatives.

• Support landing pages and campaign execution for paid media.

• Assist with ecommerce and digital performance reporting.

• Work with the Ecommerce & Digital Performance Manager on CRO and digital acquisition initiatives.

Ecommerce Projects

• Support new apps, website functionality, loyalty initiatives, integrations and AI-enabled ecommerce tools.

• Assist with project research, data preparation and implementation.

• Complete user acceptance testing and QA before and after launches.

• Work with developers, agencies and technology partners to deliver projects successfully.

Biannual Baby Village Catalogue

You'll also play a key role in delivering our twice-yearly supplier-funded catalogue, coordinating:

• Products, pricing, supplier assets and promotional information.

• Production timelines and supplier deliverables.

• Creative assets, proofing and approvals.

• Print, digital and in-store implementation.

• Catalogue landing pages, EDM and supporting digital activity.

• Supplier proof of execution and post-campaign reporting.

About You

You're organised, commercially curious and enjoy making things happen.

You might currently work in ecommerce and want broader marketing exposure, or work in digital marketing and want to develop deeper ecommerce capability.

You'll ideally have:

• 2-4 years' experience in ecommerce, marketing, digital marketing or a related role.

• Hands-on Shopify or similar ecommerce platform experience.

• Experience with digital merchandising, website content or campaign execution.

• Experience with Klaviyo or a similar email/CRM platform.

• An understanding of SEO, customer journeys and conversion optimisation.

• Strong attention to detail and excellent QA skills.

• Strong written communication and project coordination skills.

• Confidence working across multiple projects and deadlines.

• Strong spreadsheet skills and comfort working with ecommerce data.

• An interest in AI, emerging search behaviour and the future of ecommerce.

Experience with Google Merchant Centre, product feeds, SEO content, agencies or ecommerce technology partners would be an advantage, but isn't essential.

Why Baby Village?

Baby Village is one of Australia's leading premium baby retailers, helping parents navigate some of the most important purchasing decisions they'll make.

You'll join us at an exciting point in our digital evolution, with the opportunity to develop experience across ecommerce, marketing, CRM, conversion, SEO/GEO, AI discovery and digital performance rather than being confined to one marketing channel.

You'll work closely with experienced leaders, have genuine exposure to commercial decision-making and play a visible role in improving how customers discover, shop and engage with Baby Village.

If you're an Ecommerce or Marketing Executive looking to broaden your skills and take the next step in your career, we'd love to hear from you.