Digital Editor - Better Homes & Gardens - 12-month Maternity Leave Cover

Are Media is Australia’s leading omnichannel content company for women. Every day we influence, inform, inspire, and connect with 6 in 10 Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences.  Our brands include The Australian Women’s Weekly, Better Homes & Gardens, Woman’s Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE. Through our Change AREgenda we drive meaningful and positive change for women 

Are Media employs Australia’s best content creation talent and we are proud that our greatest strength is our people.  

Why Are Media?    

Join Australia’s leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including: 

• A day of leave for your birthday, 
• 4 days of volunteering leave each year, 
• An inclusive parental leave program that supports all parents, families & carers, 
• FREE digital access to all our titles, and 
• Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).     

You’re welcome in the office every day, but you have the option to work from home one day a week. 

About the role   

This is a part-time role, 4 days per week.

We are on the search for a  Digital Editor to join the team, this is a lead content role driving the omnichannel success across all digital platforms including site, social and EDM, with a strong focus on commerce content.

The Digital Editor will oversee the day-to-day digital content operations of Better Homes & Gardens, managing a team of content creators as well as driving an omnichannel workflow to protect and grow audiences, traffic, engagement and brand authority in line with KPIs, and working with key stakeholders to support commercial and consumer revenue. The Digital Editor will be proficient at eCommerce, and at using analytic tools and data to understand audiences and content performance as well as to inform content planning.

The Digital Editor works collaboratively and alongside our editorial teams to ensure consistency in operations, processes, reporting and knowledge sharing - working towards a cohesive and collaborative team culture both within the Homes & Lifestyle vertical at Are Media

Duties 

• Use data and audience insights to effectively plan content strategy across site and socials balancing both short and long term (evergreen) objectives.
• Create and edit clean, on-brand and highly engaging content across all digital platforms and content pillars to meet audience and revenue targets
• Use SEO insights and tools to optimise existing content and convert to shoppable content where possible.
• In collaboration with the Commercial Team and Content Partnerships Leads, ideate and execute commercial content opportunities.
• Ensure all digital, social, shopping and newsletter outputs are met for the brand.
• Regularly analyse and report on performance across all channels and adjust approach as required.
• Assign digital tasks and workflow to the wider content team and work with the DME and Editors to ensure workloads are fairly distributed and managed.
• Drive a high-performing team culture, providing regular feedback via 1:1s and team meetings

Skills and experience   

• At least 3 years’ editing experience in digital media - preferably in either food, homes, gardening or lifestyle
• Experience with content management systems, photo editing and analytic tools
• Strong written and verbal communication skills
• Experience in content management and the development of content strategies
• Strong content ideation skills
• Strong understanding of SEO content
• Basic understanding of commercial drivers for websites and digital sales processes
• Experience as a team/people leader

Are Media is committed to a diverse, respectful, collaborative & inclusive workplace. We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds. When you apply, please let us know of any reasonable adjustments you may need during the interview process. 

Please apply now and send your CV via the link.