Sales Representative - FMCG

Fettayleh Foods is a proudly Australian-owned manufacturer of premium smallgoods and meat products, trusted by retailers, foodservice operators and consumers across Australia and internationally. Recognised for our commitment to quality, innovation and exceptional products, we were proudly named the 2026 Australian Small Business Champion Award Winner in the Food Manufacturing category, further cementing our reputation as an industry leader.

As we continue to expand our national footprint, we're looking for an experienced Sales Representative to drive growth across Sydney and Greater New South Wales by expanding distribution, winning new business and strengthening relationships throughout the independent grocery channel.

If you're passionate about FMCG sales and want to represent an award-winning Australian brand with exciting growth ambitions, we'd love to hear from you.

Reporting to the Head of Brand & Growth, the Sales Representative is responsible for growing distribution and sales of Fettayleh Foods' premium Australian smallgoods and meat range across Sydney and Greater New South Wales.

Your primary focus will be the independent supermarket channel—including IGA, FoodWorks and other banner and independent grocery retailers—while also servicing foodservice and selected major account customers as directed.

This is a field-based territory role focused on winning new ranging, opening new accounts and delivering outstanding in-store execution. Working a structured call cycle, you will build strong relationships with store owners, store managers, deli and meat department managers, while working closely with banner groups and distributor partners to maximise ranging, promotional and sales opportunities.

The independent grocery channel is a key growth driver for Fettayleh Foods as we continue to expand our retail presence. Initially, your focus will be growing distribution of our premium smallgoods range across high-potential independent stores, establishing consistent in-store tasting and activation programs, and driving promotional activity that delivers strong rate of sale and long-term customer partnerships.

• Manage a structured call cycle across independent supermarkets throughout Sydney and Greater New South Wales.

• Grow distribution of the Fettayleh Foods smallgoods and meat range by securing new ranging and expanding shelf presence within existing accounts.

• Identify, prospect and open new independent supermarket accounts across your territory.

• Service and grow foodservice and major account customers as directed.

• Build strong relationships with store owners, store managers, deli managers and meat department teams.

• Develop relationships with banner groups and distributor contacts to support ranging, promotions and new business opportunities.

• Drive best-in-class in-store execution, including merchandising, shelf positioning, ticketing and point-of-sale materials.

• Coordinate and conduct in-store tastings, demonstrations and promotional activations in partnership with the Marketing team.

• Negotiate and implement promotional programs while monitoring compliance and performance.

• Record customer activity, call outcomes, orders and opportunities through CRM and provide accurate weekly sales reporting.

• Monitor competitor activity, pricing and market trends to identify new growth opportunities.

• Work closely with Customer Service, Marketing and Operations to ensure excellent customer outcomes.

• Represent Fettayleh Foods at trade shows, industry events and customer functions.

We're looking for an energetic and self-motivated sales professional who enjoys building relationships, creating opportunities and delivering commercial results.

To be successful, you'll have:

• Previous FMCG field sales experience, ideally within the food industry.

• Experience in smallgoods, deli or meat categories (highly regarded).

• Strong knowledge of the independent grocery channel, including IGA, FoodWorks, Metcash and distributor networks.

• Exposure to foodservice or major account customers (advantageous).

• A proven ability to build lasting customer relationships and consistently win new business.

• Strong negotiation, communication and presentation skills.

• Excellent organisational skills with the ability to manage a territory autonomously.

• Experience using CRM systems and Microsoft Excel for reporting and territory management.

• A current Australian Driver's Licence.

• An understanding of food safety and food handling requirements is desirable.

If you're looking for your next challenge in FMCG sales and want to represent one of Australia's fastest-growing premium food manufacturers, we'd love to hear from you.

Click Apply Now and submit your resume together with a brief cover letter outlining your experience and why you're the right fit for Fettayleh Foods.

All applications will be reviewed and shortlisted candidates will be contacted for interview.

Fettayleh Foods is an equal opportunity employer. We celebrate diversity and welcome applicants from all backgrounds, experiences and perspectives.