Marketing Manager – New Restaurant Openings & Activations

Company Description

At Guzman y Gomez Mexican Kitchen, our mission has always been to reinvent fast-food. We’re Australia’s only fast-food restaurant to be 100% clean, meaning there are no added preservatives, artificial flavours, added colours or unacceptable additives in our food. We’re incredibly proud of our amazing people, and the unique way we celebrate Mexican culture in everything we do.

Job Description

Own GYG's new restaurant opening playbook and bring the brand to life in the community.

GYG is opening restaurants at pace throughout Australia. The Marketing Manager – NRO & Activations leads the end-to-end marketing strategy for every new opening, builds the crew and fan activation programs that create genuine brand love, and runs the Talent Pool that makes GYG's on-the-ground presence possible. This role may require  weekend and evening availability around restaurant openings and activations.

What You'll Do

• Lead the end-to-end marketing strategy and execution for new restaurant openings
• Develop 120-day plans marketing strategies for each NRO. Work with the State Marketing Managers post opening to ensure smooth transition of marketing plans.
• Build and maintain relationships with local communities, businesses, schools, and sports clubs ahead of new openings
• Develop and execute crew engagement and fan activation programs that build brand love and community connection
• Design and deliver bespoke activation concepts that bring the GYG brand to life in-restaurant and in the community
• Act as the Talent Pool lead — recruit, brief, and manage activation talent for events and openings
• Coordinate NRO marketing logistics including print materials, signage, local media, and on-the-ground execution
• Report on all opening activity to capture learnings and improve future NRO executions
• Develop and Lead national GYG activations, including sponsorship and brand activations. Working closely with each State Marketing Manage on state specific activation and assist where necessary.
• People Management: 2x Marketing Coordinators

What You'll Bring

• 8+ years' marketing experience, with a focus on events, activations, or NRO marketing
• Proven experience delivering NRO or launch marketing campaigns in a QSR, retail, or hospitality environment
• Experience in experiential marketing, event management, or community activation
• Strong project management skills with the ability to manage multiple concurrent NROs and activations
• Demonstrated ability to manage and coordinate external activation staff or talent pools
• Holistic marketing mindset encompassing digital, social, local media, and experiential channels
• Valid Australian driver's licence and willingness to travel intrastate and interstate

What You'll Love

• Join one of Australia's fastest-growing restaurant companies
• Real career growth in a marketing function that's investing heavily in its capability
• Annual short-term incentive scheme
• GYG restricted shares, earned each year through our long-term incentive scheme
• Up to 5 weeks of annual leave each year (ask us how)
• Paid parental leave
• The chance to one day become a franchisee and own your own GYG restaurant
• A vibrant Surry Hills office, a short walk from Central Station

Interested? Apply now to start the conversation.