Senior Paid Social Media Buyer

Afends is a global fashion label born in Byron Bay, shaped by creativity, self-expression and a commitment to conscious design.

Our mission, “Create NOT Destroy,” drives us to challenge the norm, inspire individuality and create with purpose. We believe fashion can be a force for positive change, and we are building a community of people who share our passion for creativity, sustainability and protecting the planet.

Would you like to be a part of the Afends Family? We have an exciting full time opportunity for a Senior Paid Social Media Buyer to join our high performing team in Byron Bay!

THE POSITION

We're looking for an experienced paid social buyer to take ownership of a high-spending, fast-scaling ad account and drive continued growth across our DTC business.

This isn't a junior seat or a learning role. You'll step into an active account, own it, and be expected to perform from day one.

What You'll Own

• Full management of AFENDS Meta and TikTok ad accounts - campaigns, ad sets, budgets, bidding, and creative testing across prospecting and retargeting

• Scaling spend efficiently while hitting ROAS and CPA targets

• Briefing the creative team on ad content needs based on performance data, and iterating on creative direction through ongoing testing

• Monitoring attribution and performance daily, with a sharp eye for what the data is actually telling you versus what the platform reports

• Checking daily P&L as a core data point to inform spend decisions and flag issues early

• Keeping a watching brief on Google performance to identify cross-channel trends and opportunities

• Budget allocation across campaigns and regions, reallocating in real time based on performance

• Reporting directly to the Digital Manager with clear, actionable insights - not vanity metrics

ABOUT YOU

• 2–5 years managing Meta and TikTok ad accounts at scale ($200k+/month spend)

• Proven track record of scaling DTC brands - you can show the numbers

• Deep understanding of Meta and TikTok campaign structures, auction dynamics, creative best practices, and attribution limitations

• Comfortable making fast decisions with incomplete data

• Strong analytical instincts - you live in Ads Manager, you understand your P&L, and you know how to read beyond surface-level metrics

• Fashion or lifestyle brand experience is a plus, but performance is the priority

You'll love working with us

We offer a competitive salary, very generous staff discount, and many staff and team events throughout the year.  At Afends, we are constantly evolving, challenging the status quo and provide training and development opportunities along with long-term career stability.

If you have what it takes and would love to be part of our growing team, please click APPLY NOW to submit your application below.