Category & Customer Strategy Leader - Impulse

Mars Snacking is a global leader in snacking, backed by over a century of innovation and iconic brand-building. Powered by more than 50,000 Associates and over 80 production facilities globally, our beloved snacks – spanning confectionary, salty, cereal, noodles and frozen foods categories – are enjoyed in more than 180 countries around the world.

Role Purpose: Drive the in-store impulse strategy, focusing on Front of Store (FOS) execution, Gum and Mints (G&M) visibility and physical availability to convert passive shoppers into buyers.

Key Responsibilities:

• Front of Store (FOS) Ownership:
  •  Maintain and update the FOS Induction Base Deck
  • Lead the FOS Fly-Through
  • Update FOS training modules
• G&M Theatre & Innovation:  Design the G&M "Theatre & Dress-Up" store fly-throughs.
• Joint Ownership (Shared with Sharing Lead):
  • Define and communicate the generic role of innovation in driving category growth
  • Develop and execute Physical Availability activation plans.
  • Manage annual Incrementality studies and maintain the Test & Learn (T&L) customer summary.
  • Translate brand growth plans into retailer-facing Driver Platforms.
  • Build, review, and re-do the Tess Space/Store Base Decks (including Convenience channels). Identify any gaps to build on.
  • Track and project Category Market Share, Year-End Estimates (YEE), and Growth Projections.
  • Influence shopper insight projects to update location of sales & packaging effectiveness

Why you’ll love working for Mars:

• Genuine career progression with a focus on you and your career goals. Best-in-class learning and development support from day one, including access to our in-house Mars University. 
• Global health and wellbeing program to support flexibility and work-life balance 
• Opportunity to make a difference with our volunteer and ambassador programs.
• Be part of a company that is contributing to making the world a better place today and every day through on our sustainable generation plan. 
• A culture that offers collaboration, leadership and rewards you for the role you play within Mars.
• At Mars Snacking, take pride in your contribution in creating better moments for millions through our brands, to the way we source, make and market our products.   

Only candidates with valid working rights in Australia for the duration of the contract  will be considered. Mars does not accept unsolicited agency submission.

Mars is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

We know everyone’s needs are different, and we’re committed to making our application process accessible and supportive for all candidates. If you require any adjustments along the way, simply let us know in your application form. We’ll work with you to understand what will help you feel comfortable and supported.