Digital Activation Director

At Spark Foundry we bring HEAT to brands, Higher Engagement, Affinity and Transaction. Engagement with consumers, customers and stakeholders, affinity with brands, and transactions, that materially impact our client’s businesses. Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape, a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do.

In order to bring this vision to life, we seek alignment around key values from our talent. Diverse thinkers with diverse thinking—what we call Allsorts—are essential to tackle challenges through the lens of different disciplines and perspectives. To succeed at Spark, you must thrive on the belief that great ideas are only great if they work. It’s not enough to be new, cool, or interesting; our solutions must drive business results. You need to embrace both the art and the evidence—right and left brain, imagination and activation, insight and technology in the pursuit of big ideas that are forensically measured. If you are motivated by these values, we welcome you to apply to become a Sparkie. 

The transformation you will experience.

The Digital Activation Director role is responsible for ensuring the best possible ROI for a client’s digital media investment, as well as responsibility for the workflow and quality control of the Spark Foundry Search and Social product. The Digital Activation Director is required to work in a collaborative manner with the Leadership team, as well as PMX, and other client, planning disciplines to ensure that we are providing leading solutions that deliver effective campaigns and media results that meet (or exceed) set digital benchmarks/KPIs. This role must ensure that the clients investment delivers against their business objectives whilst also building exceptionally strong relationships with them. The Digital Activation Director is highly competent in supporting, coaching and training their team, being accountable for their output

Your scope will include:

• Pro-actively manage the development of media initiatives which satisfy client objectives within the given timeframes.
• Full ownership of output from your team across all clients, ensuring no basic errors and strong performance. This includes: Working with the team to deliver best in class client brief responses.
• Full financial responsibility of your clients sets, including forecasting and invoicing accuracy.
• Overseeing implementation within your team, and ensuring campaigns deliver against client KPIs.
• Development of best-in-class playbooks and market leading, first party tools.
• Market overview summaries.
• Responding to, and presenting new business pitches
• Developing strong working relationships internally, externally and with senior clients
• Supporting your teams development
• Working closely with managers to ensure quality control processes are adhered to. And identifying issues and streamlining where necessary.
• Sharing of knowledge, innovations and insights with the wider agency, as well as contributing to PR and opinion pieces externally.
• Delivers thought leadership on all accounts, developing with ADAM’s/Managers best in class strategies to deliver on clients objectives.
• Strives to bring industry leading thinking, including working with Google and Facebook for first in market initiatives.

What type of person will be successful in this role

• Preferably a university degree or higher education qualifications.
• Advertising agency experience is an advantage
• Strong understanding and working knowledge of Search Engine and Social Media marketing, backed by relevant experience.
• Good understanding and working knowledge of Australian media landscape.
• Highly proficient in the following Office platforms: Word, PowerPoint and Excel.
• Experience in working on new business pitches
• Develops a leadership role and professional relationships with internal teams, media partners & clients.
• A leader that is inspiring, collaborative and enjoys mentoring, coaching, training and motivating their team as well as managing upwards
• Confident and engaging interpersonal, presentation and communication skills, able to guide and influence key stakeholders.
• Strong organisational skills with the ability to juggle multiple priorities.
• Attention to detail that is second to none.
• Has a curious nature with a willingness for continuous learning, keeping up to date with industry updates, new betas and brings testing ideas to clients
• A good leader that is inspiring, collaborative and enjoys motivating and developing their team.
• Strong organisational skills with the ability to juggle multiple priorities
• Able to think creatively, laterally and conceptually

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com; your personal information will be kept confidential.

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