SEO & LLM Specialist Motor

Purpose of the role

To execute and optimise SEO and LLM initiatives for the Motor portfolio (Car, Motorcycle and Roadside) for the Budget Direct Brand, using digital intelligence to drive improvements in organic traffic, domain authority, search rankings, and AI traffic. 
This role combines hands-on SEO execution with performance analysis to feed the internal content engine strategy, turning insight into commercial value. 

Position Accountabilities

• Content Optimisation & Execution
• Performance Analysis & Insight 
• AI Visibility & Technical Support
• Operational Excellence

What experience you’ll bringQualifications and ExperienceEssential:

• 2+ years of experience in a hands-on SEO or digital marketing role.
• Proven experience with SEO tools for keyword research, rank tracking, and site analysis (e.g., SEMrush, Ahrefs, Google Search Console).
• Proficiency in platforms for monitoring AI search visibility (eg Profound)
• Strong analytical skills with the ability to interpret data, identify trends, and provide actionable recommendations. 
• Experience with on-page SEO execution.
• Excellent attention to detail and a commitment to delivering high-quality work. 
• Strong organisational and time-management skills, with the ability to manage multiple tasks effectively.

Desirable:

• Interest in the evolution of search, including the growing impact of AI and LLMs 
• Experience in the insurance or financial services sector 
• Experience in AI and LLMs 

Location: Toowong

Close to a variety of public transport and easy parking options, the Toowong office has excellent end-of-trip facilities (including secure bike storage and showers), outdoor spaces and plenty of modern collaborative areas to work and connect with colleagues. 

Conveniently based at Toowong Village tower with views of the mountains and the Brisbane River, our location is only 4 km from the city and provides access to retail, restaurants and other amenities.

The benefits of working at A&G 

• Be rewarded - we recognise high performance and reward our people for their hard work through bonuses and other perks.
  • Access to A&G’s employee reward and recognition platform, powered by Rewards Gateway - Enjoy a wide range of benefits, including: 
  • Personalised rewards and peer-to-peer recognition
  • Exclusive discounts and savings across more than 600 top retailers
• A comprehensive recognition program that celebrates milestones and achievements—helping you feel valued every step of the way
• Work flexibility - with options to work from home two days per week.
• Options for leave - life happens, so we’ve got volunteer days, an additional paid ‘ME’ day, paid parental leave and the opportunity to purchase additional leave to cover all of the big stuff.
• Grow with us - we’ve got learning and professional development opportunities to suit everyone.
• Give back - our A&G Difference program gives you the power to change our community for the better through volunteering, fundraising and donation opportunities for causes that you’re passionate about.
• Take care of yourself - your wellbeing is important to us and our healthy mind and body hub, mental-health support and fitness discounts will help you be your best self.
• Celebrate the wins - we love sharing our successes and celebrating together - join us and you’ve got a ticket to our many on-site events throughout the year, family fun days and annual celebrations.
• Save money - as well as discounts on insurance products, we’ve teamed up with some incredible retailers, hospitality providers and others to bring you discounts on your purchases, no matter where you are in Australia.

About us  

Auto & General (A&G) is the fastest-growing major Motor and Home insurer in Australia, providing insurance products and solutions to safeguard a brighter future for our customers and community. 

Our range of general insurance products including Car, Motorcycle, Home, Contents Pet and Travel products are delivered through our multi-award-winning brand Budget Direct and partnerships with leading brands - ING, Qantas and Coles Insurance. 

We’re excited about the future and we’re always on the lookout for talented, passionate individuals who can help us achieve our goal of being Australia’s best insurer! If this sounds like you, apply today.  

Auto & General values individual differences and believes in fostering an inclusive culture that creates a great place to work for all. 

*A note from Auto & General to recruitment agencies: We politely ask that you avoid making any approaches or sending any unsolicited resumes to our Recruitment Team or Hiring Leaders across our business. Auto & General is not responsible for any fees related to unsolicited resumes.