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Rhima Australia
About the role You will own new business across Victoria, South Australia and Tasmania for two segments: Industrial — manufacturing, food processing, pharmaceutical, logistics and any operation that needs crates, bins…
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About the role
About the role
You will own new business across Victoria, South Australia and Tasmania for two segments:
Industrial — manufacturing, food processing, pharmaceutical, logistics and any operation that needs crates, bins, trays, components or tooling washed at scale.
Hospitality & Catering — hotels, clubs, venues, contract caterers, institutional kitchens. You'll sell both direct to end users and through dealers and resellers — building and managing a channel that carries our range as part of theirs.
This is a hunting role focused on new logos and new channel partners.
Key responsibilities
Build and work a qualified pipeline across all three states through cold calling, cold outreach, site visits, industry events and network activation
Run structured discovery and qualification on every opportunity, tracking Metrics, Economic Buyer, Decision Criteria, Decision Process, Paper Process, Identified Pain, Champion and Competition in the CRM
Recruit, onboard and grow dealer and reseller partners who will carry Rhima product in the territory
Work the specification path early with consultants, kitchen designers, builders, engineering firms and procurement
Manage capital sales cycles end to end: site assessment, technical scoping with engineering team, commercial proposal, negotiation, close, and handover to installation
Sell the whole value picture including service agreements, detergents, validation and parts as part of every deal
Forecast accurately and contribute to weekly deal reviews and quarterly business reviews
About you
Demonstrable track record in capital equipment sales — solutions in the tens to hundreds of thousands, with sales cycles measured in months and multiple stakeholders on the buying side
Working command of a formal sales methodology such as MEDDPICC, Challenger, or Sandler
Experience selling into industrial and/or hospitality environments, with comfort walking a production floor or commercial kitchen
Genuine hunting ability with proven track record building a territory from a low base
Strong prospecting skills and ability to self-prospect, build your own list, make your own calls and open your own doors
Technical aptitude sufficient to hold a conversation with a plant manager or executive chef
Willingness to travel across VIC, SA and TAS
International travel capability — occasional trips to European manufacturing partners and potentially to New Zealand or Singapore operations; current passport required
Full driver's licence
About us
Rhima is a family-owned business operating across Australia, New Zealand and Singapore. We import, customise and support European-built equipment washing and disinfection systems — from industrial washing plant through to commercial warewashing for hospitality. We sell capital equipment, but we don't sell and disappear. Every machine we place carries a long tail: service agreements, parts, detergents, validation. Our customers stay with us for a decade or more. This is a new territory role created to take Industrial and Hospitality across VIC, SA and TAS from where it is today to where it should be.
Benefits
Competitive base salary reflecting the seniority of the role
Uncapped commission on equipment sales, with accelerators above target
Additional incentive on service agreements, detergent contracts and channel revenue generated in territory
Car allowance
Laptop, phone and all tools of trade
Travel and expenses covered
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