Sales Director

Who we areLibertas is one of the largest independent SAP Gold partners and AI-enabled SAP transformation companies in Australia and New Zealand, with deep expertise in S/4HANA transition, reporting and analytics, payroll, and ongoing SAP support. Operating nationally from Sydney, Melbourne, and Brisbane, we deliver advisory, implementation, and managed services across SAP and SAP SuccessFactors HR, HCM, and Payroll platforms. Our specialists help organisations automate processes, drive efficiency, and unlock the full potential of their people and technology. By combining technical expertise with a partnership-driven approach, we deliver clarity, confidence, and measurable value to every client.
The RoleThe Sales Director NSW is a senior commercial role responsible for driving new business growth and strategic account expansion across New South Wales. Reporting directly to the Chief Customer Officer, this individual will be a primary commercial face of Libertas, building a deep and trusted relationship with SAP's local field teams and positioning Libertas as the preferred delivery partner across SAP BAIP and AI initiatives, along with SAP Public Cloud, RISE with SAP, and HCM/Payroll transformation engagements.
This is a high-autonomy, hunter-oriented role that requires a self-directed individual capable of building a pipeline from the ground up, working fluidly across SAP enterprise and general business accounts, and over time, opening doors for Libertas delivery capability in the region.
Key objectivesBuild and own the SAP New South Wales relationship – become embedded in SAP account planning sessions, enterprise and general business account coverage, and joint GTM activityDrive new logo acquisition across SAP BAIP, AI, Public Cloud, RISE with SAP, and HCM/Payroll solution areas, targeting organisations new to SAP or existing SAP customers seeking to moderniseDevelop and grow a qualified pipeline within the first 12 months through proactive hunting, partner-led introductions, and SAP co-sell activityOver time, leverage commercial wins to open delivery engagement opportunities for Libertas consulting and advisory practices in New South Wales
Key responsibilities
SAP partnership and ecosystem engagement Own and develop the SAP local relationship, attending account planning sessions and becoming a trusted co-sell partnerAlign with SAP field teams on enterprise named accounts and general business account coverage across NSW.Participate in SAP-led events, roundtables, and partner programmes to build Libertas brand awareness and pipelineCollaborate with SAP on HCM/Payroll, BAIP, and AI initiatives, ensuring Libertas is front-of-mind as a delivery partner
Pipeline development and new businessResponsible for identifying, qualifying, and progressing opportunities across the NSW regionConduct executive-level discovery conversations, develop tailored value propositions, and lead proposal and commercial negotiationsBuild and leverage an existing network of SAP customers, system integrator contacts, and industry relationships to accelerate pipeline developmentProactively manage CRM pipeline hygiene, forecasting, and deal progression reporting
Strategic account growth Identify upsell and cross-sell opportunities within a defined set of existing and newly acquired accountsBuild and maintain C-level stakeholder relationships across client organisationsCollaborate with Libertas delivery teams to ensure client outcomes support account expansion and referenceabilityRepresent Libertas at client executive briefings, industry events, and SAP partner forums
Internal collaboration and market developmentWork closely with the Libertas Advisory and Delivery practices to translate sales opportunities into scoped engagementsContribute to GTM strategy, market positioning, and service line development for the NSW marketSupport the development of sector-specific propositions where applicable (e.g. public sector, healthcare, manufacturing)Report on market intelligence, competitor activity, and emerging client needs to senior leadership
Key working relationships The Sales Director NSW will build relationships with the following:Chief Customer Officer – Line Manager and primary internal stakeholderLocal SAP team – enterprise and general business account executives and solution specialistsLibertas Advisory and Delivery leadership – for pipeline conversion and client engagement coordinationLibertas Marketing – for event coordination, content, and brand activity in the NSW marketClient C-suite and senior stakeholders – CFOs, CPOs, CIOs, and HR Directors across target accounts
What’s in it for youAt Libertas, we foster a safe, inclusive, and diverse workplace where every voice is heard and valued. Our culture is built on core values that evolve as we grow, shaping how we collaborate internally and with clients. We recognise the strength of working together and invest in our people’s development, providing meaningful career progression and opportunities across all areas of the business. Libertas is a place where your contributions matter, your growth is supported, and your work makes a genuine difference.
The Libertas teamLibertas is led by a highly experienced leadership team with decades of experience across top-tier IT and consulting industries, united by a shared commitment to excellence, innovation and people. Our culture is built on accountability, customer success, collaboration and teamwork, creating an environment where ideas are valued and everyone contributes to our collective success. Work at Libertas is both rewarding and engaging, underpinned by respect, integrity and some fun along the way.