Digital Campaign Manager (contract or freelance)

About Bigfoot Fundraising Bigfoot Fundraising is a boutique fundraising and marketing agency that helps for purpose organisations make a bigger impact, through better digital. We work closely with a range of charities and causes in the digital fundraising space - helping them from implementing the right strategy, acquiring new supporters, growing online income, engaging their donors to managing integrated digital campaigns that help drive the organisation forward.We are proud to work with charities that are making the world a better place, such as Mission Australia, Malaghan Institute of Medical Research, Royal Flying Doctors Service NSW/ACT, CareFlight and Sydney Dogs and Cats Home and more.Our office is located in Surry Hills, and the role would be open to a hybrid working model - with time spent in both the office and home.
About the RoleBigfoot Fundraising is looking for an experienced Digital Campaign Manager with at least five years’ experience to join our team for an initial six-month period. We’re flexible on how this looks and are open to freelance, part-time or full-time arrangements for the right person. We’re looking for someone who can hit the ground running and take ownership of the technical delivery of digital fundraising campaigns across Meta and Google Ads. Working across a range of purpose-led and not-for-profit clients, you’ll be responsible for building, managing and optimising campaigns designed to drive donations, generate leads and deliver measurable fundraising outcomes.This is a hands-on role suited to someone who is confident autonomously working independently across campaign setup, tracking, optimisation and reporting, while collaborating closely with the broader Bigfoot team.
Working closely with our hands on team, your key responsibilities will include:Strategy and planningDevelop digital marketing strategies and plans to attract, engage and maximise the value from client’s supporters across all areas of fundraising and marketing
Creative development Proposition development - crafting powerful campaign messages with cut throughCreating landing pages that convert - support with building best practice UX landing pages - design and copy development (we mainly use fundraising platforms Raisely and Funraisin)Planning and developing social media and digital content including Meta (Facebook & Instagram ads), SEM ads, posts and video and SMS Digital copywriting for fundraising emails, social media, web pages etcDesign social/digital elements as required (eg Banners, GIF’s etc)Help develop engaging supporter journeys
Meta Advertising ManagementStrong hands-on experience managing campaigns through Meta Ads Manager.Ability to build campaigns from the ground up, including campaign structure, audiences, targeting, placements and budget allocation.Experience across fundraising, conversion, lead generation and retargeting campaigns.Strong ability to interpret Meta campaign data and performance trends, identify key insights and opportunities, and clearly communicate results, learnings and recommendations back to clients. Experience with Meta Pixel, Conversions API and conversion/event tracking is highly regarded.
Google Ads Management Strong technical experience setting up and managing Google Ads campaigns, particularly Search & PMAXAbility to undertake keyword research, build campaign and ad group structures, develop targeting strategies and manage budgets.Experience optimising campaigns based on conversion performance, search terms, bidding, audience and keyword data.Strong understanding of Google Ads conversion tracking and integration with GA4 and Google Tag Manager.Confident in interpreting Google Ads performance data, translating results into meaningful insights, and reporting back to clients with clear explanations of performance, optimisations and recommended next steps.
Digital FundraisingExperience working on digital fundraising campaigns for charities, not-for-profits or purpose-led organisations is strongly preferred.Understanding of the digital donor journey, including acquisition, lead generation, appeals, regular giving and conversion.Ability to balance fundraising objectives with digital performance metrics and identify opportunities to improve campaign outcomes.An understanding of how paid media works alongside landing pages, creative, email and broader fundraising activity.
Tracking, Analytics & ReportingStrong understanding of digital campaign tracking and measurement.Experience with GA4, Google Tag Manager, Meta tracking and conversion setup.Able to set up Data Studio reports to track resultsAbility to troubleshoot tracking issues and ensure campaigns are measuring the right actions accurately.Confident in interpreting performance data and turning it into clear, actionable insights.Experience preparing client-ready campaign reports covering results, learnings, optimisations and recommendations.
Team collaborationWorking with different team members and creating and executing digital campaignsOther duties as required
About YouA passion for helping worthy causes connect to their audience/supportersRelevant tertiary education or certification in fundraising, communications or digital marketingAt least 5 years of marketing/digital/fundraising experience, predominantly in the technical aspects of Meta & GoogleExcellent attention to detailAbility to multitask and manage your time wellExperience in a digital fundraising or marketing role (fundraising experience preferred)Able to build effective working relationships with team members and clients