Cellar Door Manager

About the role

SOUMAH of Yarra Valley are looking for a Cellar Door Manager to lead our tasting team and grow our membership programme. This is a hands-on leadership role for someone who loves hospitality but thinks like a salesperson. Reporting directly to our Venue Manager, you will run day-to-day cellar door operations, lead a small, knowledgeable team, and take real ownership of growing our membership programme and support our overall visitor experience.

Key responsibilities

• Conduct engaging, knowledgeable and professional wine tastings for Cellar Door visitors of both SOUMAH and our partner wines

• Ensure a good knowledge of French and Italian wines and the Coterie Wine Collection offerings

• Growing our Club Azzuro wine membership through tastings, events and genuine follow-up engagement

• Manage Wine Club and customer information within digital platforms

• Coordinate the accurate and timely dispatch of direct customer and Wine Club orders

• Leading and training our cellar door team

• Owning the visitor experience end-to-end — from cellar door through the restaurant and onto our accommodation guests

• Working with our team to convert leads and campaigns into visits and members

• Managing cellar door inventory and sales forecasting

• Managing stock, cash handling and point-of-sale operations

About you

• A genuine love of wine and the stories behind it

• Experience in hospitality, retail or cellar door management

• A drive for sales and hitting targets, not just service

• Strong people leadership, with the ability to train and get the best out of a small team

• Excellent customer service and confident communication skills

• Strong wine knowledge and a willingness to continually develop that knowledge

• Strong organisational and administrative skills with attention to detail and accuracy

• Ability to work independently and prioritise competing responsibilities

• Current RSA and driver's licence

• Availability to work weekends, public holidays and the occasional evening event

About us

SOUMAH of Yarra Valley is a boutique, family owned and operated brand producing award winning wines. Our focus is on emerging and interesting varietals from Northern Italy complimented by a strong French influence with Chardonnay and Pinot Noir. Our onsite restaurant and Piazza Bar continue the Italian theme through a professional and relaxed dining experience. Open seven days a week and Friday and Saturday nights over summer, there is also on-site accommodation.

Benefits

• Staff discounts across our wine and restaurant and accommodation

• Great work life balance

• Competitive salary and benefits

• Supportive environment for your continued professional development

• Work in a breathtaking venue, set within the scenic Warramate Ranges