Influencer & PR Specialist

At Best & Less, we're on the move. Customer demand is growing, our product is getting stronger, the market is taking notice — and our marketing team is right in the middle of making it happen.

We're a proudly Australian retailer with a simple mission: help everyday families get great quality for less. Our Support Office team brings that mission to life behind the scenes, and we're looking for someone who wants to do work that actually means something — not just for a brand, but for real Australian families.

The Role

We're looking for an Influencer & PR Specialist to join our growing social media team, reporting to the Social Media & Digital Content Manager.

This is a hands-on, end-to-end role — you'll own & evolve our influencer programme, build genuine relationships with creators who align with the brand, and make sure every campaign tells a story that connects with our customers.

No two days will look the same. One day you're negotiating a partnership deal with a macro creator, the next you're pulling together a campaign performance report or coordinating a PR event. It's fast — but it's never alone.

What you'll be doing

• Building and managing our creator bank — sourcing nano, micro and macro influencers who genuinely align with the Best & Less brand & nurture long-term relationships with creators.

• Developing and executing influencer campaigns: seeding, gifting, paid partnerships, and ambassador programmes

• Writing content briefs and making sure creator output lands on time, on brand, and on budget

• Handling negotiations on rates, deliverables and usage rights

• Managing the monthly influencer budget across key products, campaigns and departments

• Tracking and analysing campaign performance (reach, engagement, traffic, conversions, ROI/ROAS) and presenting insights back to the team

• Contributing to PR outreach — press releases, media relationships, agency partnerships, networking events

• Bringing fresh thinking to Monthly Alignment Meeting to keep making the programme So.Much.Better

• Collaborate closely with Brand, Content, Digital & Creative teams to deliver cohesive campaigns

What you'll bring

• 2–3 years in influencer and/or PR marketing, ideally within fashion or consumer retail

• A genuine understanding of how influencer content fits into the wider media landscape

• Strong analytical skills — you're as comfortable in a data report as you are in a creative brief

• Exceptional copywriting and communication skills

• Experience managing agencies, vendors and external stakeholders

• A collaborative, low-ego approach — you share the wins, you share the learnings

• Retail or fashion experience is a bonus, not a must

Why work for us

• A supportive, collaborative team environment — we work hard and have fun doing it

• The opportunity to work with an iconic Australian value-focused retail brand

• Generous staff discounts

• Access to Sonder Employee Assistance Program

• Career growth opportunities in a dynamic, people-focused retail environment

• Hybrid working flexibility, including one work-from-home day per week and flexibility for off-site meetings

At Best & Less, we are all about making it easy for Australian families to look and feel their best at great value prices. We are proud of our products and prices, but we know that our magic is in our people and our culture. We value and nurture great talent, believe in promoting from within, and we celebrate success with enthusiasm. Our culture is grounded in our TEAM&i values: Teamwork, Excellence, Accountability, Make it Happen, and Integrity. They guide the way we work, create, and show up for each other.

Ready to apply?

If you're someone who loves building real relationships, backs themselves with data, and wants to work on a brand that's genuinely going places — we'd love to hear from you.

Best & Less is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.