Marketing Manager

About Giftbee

Giftbee is reshaping how businesses reward and engage people through smarter digital gifting and prepaid solutions. We’re a venture-backed fintech with serious commercial traction, a defined initial customer base, and a clear path to scale. Our strongest foothold is in the market research vertical — and we’re now building the team and infrastructure to accelerate growth across new markets and verticals. The ambition is big: we’re on a trajectory to become Australia’s leading gifting and incentives platform, with global aspirations to match.

The Role

This is a rare opportunity for a sharp, experienced marketer to join at a stage where your work is visible, your impact is real, and your career trajectory accelerates faster than it would anywhere else.

We’re looking for a Growth Marketing Manager who’s equally comfortable thinking strategically and getting their hands dirty. You’ll own the marketing function end-to-end, campaigns, content, demand generation, digital performance, and sales enablement, while contributing to GTM strategy and brand positioning as a genuine business partner to the founding team.

This is not a role for someone who needs a playbook. It’s for someone who builds one. Australian work authorisation is required. Hybrid work arrangement with our office in South Melbourne.

What You’ll Own

• Demand generation: design and run multi-channel campaigns that drive qualified pipeline across our target vertical
• HubSpot and marketing automation: own the CRM, workflows, sequences, and reporting infrastructure
• Digital performance: SEO, SEM, paid social, and web optimisation across giftbee.com and prepaideftpos.com.au
• Content and copywriting: thought leadership, email, landing pages, and sales collateral that cut through
• Analytics and insight: track what matters, report with clarity, and feed data back into decisions
• Sales enablement: equip the BD team with sharp decks, one-pagers, and campaign support
• AI-powered marketing: actively leverage AI tools to move faster, test more, and do more with less

Who You Are

• 6-10 years of marketing experience, ideally with time spent in a B2B, SaaS, or fintech environment
• A genuine generalist, you’ve worked across digital, content, automation, and performance and you’re comfortable owning all of it
• Commercially minded, you understand pipeline, you speak the language of revenue, and you connect marketing activity to business outcomes
• An early adopter of AI tools, you’re already using them to work smarter and you’re curious about what’s next
• Strong writer with an instinct for positioning and storytelling
• Analytical, you use data to sharpen creative decisions, not replace them
• Ambitious, you want to grow into a senior strategic role and you’re willing to earn it through results
• Hands-on by default, no task is beneath you if it moves the business forward

Why Giftbee

• Real ownership of the marketing function from day one. Not a cog in a large team
• Direct access to the founding team, investors, and key clients
• Meaningful equity — we back people who back us
• A compressed career trajectory, the wins you put on the board here will outpace what you’d achieve in five years at a larger company
• A culture built on ambition, speed, and accountability