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Vital Ease
About the Role We are looking for a highly capable, commercially minded Business Marketing & Growth Manager to take ownership of the marketing and digital growth strategy across two established and growing Australian …
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About the role
About the Role
We are looking for a highly capable, commercially minded Business Marketing & Growth Manager to take ownership of the marketing and digital growth strategy across two established and growing Australian businesses — Vital Ease and Ability Ease.
This is not a social media coordinator role.
We are looking for someone who understands how to build brands, generate qualified leads, improve search visibility, manage paid campaigns, develop high-performing websites and turn marketing activity into measurable business growth.
You will work directly with the Directors and Business Development team and have significant autonomy to shape our marketing strategy.
Our objective is ambitious: we want our brands to become recognised leaders within their respective markets.
What You'll Own
You will take responsibility for the end-to-end marketing function across both businesses, including:
Website & Digital Presence
SEO & Search Visibility
Google Ads & Paid Search
Meta & Digital Advertising
LinkedIn & B2B Marketing
Email Marketing & EDM
Content & Brand
Growth & Commercial Strategy
This role goes beyond traditional marketing.
You'll work closely with management to understand our growth targets and develop marketing strategies that contribute directly toward them.
We want someone constantly asking:
You will have access to specialist developers, photographers, videographers, designers and external marketing resources where justified. We don't expect one person to be an expert in everything — but we expect you to know what good looks like and take ownership of getting it delivered.
Reporting & Accountability
Marketing decisions will be driven by data.
You'll establish and report on KPIs including website traffic, organic search growth, keyword visibility, conversion rates, qualified leads, cost per lead, customer acquisition cost, paid campaign performance, EDM performance, database growth, lead sources, marketing-attributed pipeline and revenue.
We are much more interested in commercial outcomes than vanity metrics.
About You
We're looking for someone with strong hands-on experience across digital marketing and business growth.
Ideally, you'll have experience with several of the following:
Agency experience would be highly regarded, particularly for someone looking to move client-side and take genuine ownership of a small number of brands.
You don't need to personally code an entire website or produce professional video content. You do need enough technical and commercial understanding to manage the people who do.
What We're Looking For
You are proactive, commercially minded and comfortable being accountable for results.
You're the type of person who sees an underperforming webpage, campaign or process and fixes it rather than waiting to be asked.
You can think strategically but are equally comfortable getting into Google Ads, Search Console, analytics, a CMS or an email platform and doing the work yourself.
Most importantly, you're excited by the opportunity to take two growing businesses and help build them into recognised market-leading brands.
What We Offer
The Opportunity
If you're currently working agency-side managing countless client accounts and would rather put that experience into two businesses where you can actually see the long-term impact of your work, we'd particularly like to hear from you.
We aren't looking for someone to simply maintain what already exists. We're looking for someone to build something significantly bigger.
Pay: $75,000.00 – $100,000.00 per year
Benefits:
Work Location: Hybrid remote in Mount Waverley VIC 3149
sign in above to apply · via Indeed
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