Publicity Lead (Participation)

At Tennis Australia, we’re creating a more playful world through tennis – for everyone.

From grassroots to Grand Slams, tennis brings people together, inspires communities, and builds champions on and off the court.

We’re a team of imaginative and passionate people who believe in the power of sport to make a difference. If you're ready to help us serve up real impact, we’d love to hear from you.

We’re committed to reflecting the communities we work and play in. We strongly encourage applications from women, Aboriginal and Torres Strait Islander peoples, LGBTQI+ individuals, people with disability, and people from culturally diverse backgrounds.

About the role

The Publicity Lead – Participation supports the delivery of publicity activity that drives national awareness, engagement and public support for TA’s broad participation programs including Women & Girls and diversity, equity and inclusion (DEI) initiatives.

This role contributes to the planning and execution of publicity strategies that elevate the visibility and impact of Tennis Australia’s efforts to make tennis more accessible, inclusive and welcoming to all communities. This includes promoting key campaigns, events, ambassadors and success stories aligned to the strategic goals of increasing participation, championing gender equity, and celebrating cultural and social diversity.

This is a 12-month max-term contract.

In this role you will:

• Support the development and execution of integrated publicity plans to support Participation, Women & Girls and DEI initiatives nationally.

• Proactively generate compelling storylines and secure national, metro and regional media coverage that promotes tennis as an inclusive sport for all.

• Cultivate strong relationships with journalists, influencers and relevant media (legacy & new) across sport, community, lifestyle and news sectors.

• Support media activity for major campaign launches, community programs, ambassador appearances and grassroots events.

• Monitor media performance and provide regular insights, reporting and recommendations to relevant internal stakeholders.

About you

To be successful in this role you will have:

• Tertiary qualification in Public Relations, Media, Journalism or similar

• Experience identifying high-impact stories and securing media placements across appropriate channels

• The ability to cultivate collaborative relationships with internal and external stakeholders, including media, partners, sponsors and cross-functional teams.

• A current Police Check and Working with Children Check (or be willing to obtain)

• Preparedness to be flexible in regard to working hours and arrangements relating to work associated with Tennis Australia

What’s to love?

• Career development with a range of formal education and on the job training opportunities

• Health & wellbeing benefits, including access to CorePlus Pilates and other wellbeing initiatives

• Onsite gym, tennis facilities & free onsite car parking

• Salary packaging & a range of discounts from our sponsorship partners

To Apply

If you think you’re up to the challenge, we’d love to hear from you! Please submit your resume and cover letter via our online application system. Please note, only applications submitted through our system will be considered. 

If you need assistance or adjustments to fully participate in the application process, please contact our team.

Applications close 11th September, however we will be reviewing applications as they are received, therefore this role may close sooner if we find the right candidate.

Tennis Australia is committed to providing a safe environment for all tennis participants, including children and young people. It is essential everyone involved with delivering tennis in Australia understands their responsibility in relation to child-safety.