Manager, Marketing and Communications

One role. Many products. Endless variety. 

Full time | Hybrid | CBD location | Free barista coffee 

At AHRI, marketing isn't focused on a single product, campaign or audience. Our team supports a diverse portfolio that includes membership, HR Certification, education and training, conferences, research, content, and brand initiatives. Success requires someone who can think strategically, prioritise confidently and bring together multiple moving parts to deliver commercial outcomes. 

You’ll lead and be supported by a highly engaged and productive team of four. 

Why this role matters 

The Manager, Marketing & Communication plays a critical role in growing AHRI's reach, influence and impact, supporting our position as the voice of the people profession in Australia. 

What you’ll do 

• Develop and execute AHRI's marketing strategy across a broad portfolio of products, services and programs 

• Lead integrated campaigns that drive growth across membership, HR Certification, education, research, events and thought leadership 

• Protect and strengthen AHRI's brand across all channels and touchpoints 

• Manage a complex pipeline of competing priorities while ensuring campaigns are coordinated, targeted and commercially focused 

• Partner with business leaders and subject matter experts to translate organisational priorities into effective marketing plans 

• Use data, analytics and customer insights to optimise campaign performance and audience engagement 

• Manage external agencies and marketing partners to deliver high-quality outcomes 

• Lead, coach and develop a high-performing marketing and communications team. 

What makes this role different? 

The challenge and opportunity in this role is breadth. 

In a single week, you might be launching an HR Certification campaign, planning acquisition activity for membership, promoting new research findings, supporting Australia's largest HR conference, briefing an agency on a brand initiative and reviewing marketing performance to inform future investment decisions. 

Success comes from being able to switch between strategic thinking and execution, while confidently managing multiple stakeholders, audiences, deadlines and commercial priorities. This is a role for someone who enjoys variety, complexity and momentum! 

What you’ll bring 

• Proven experience leading marketing strategy and campaign delivery 

• Experience marketing a diverse portfolio of products, services or programs 

• Demonstrated ability to manage competing priorities and multiple concurrent projects 

• Strong commercial acumen and an understanding of how marketing contributes to organisational objectives 

• Experience managing and optimising digital marketing channels and marketing technology platforms 

• A data-driven approach to decision-making and performance improvement 

• Strong stakeholder management and influencing skills 

• Experience leading and developing high-performing teams 

• Experience managing external agencies and suppliers 

• Excellent communication and leadership skills 

Where this role sits 

You’ll report to the General Manager, Sales, Marketing and Events, and work closely with colleagues in every part of the business. 

Why you’ll love working with us 

• Great team culture – collaborative and supportive 

• Hybrid flexibility – just 2 days per week in our lovely Melbourne CBD offices 

• Meaningful work that advances HR to benefit people, workplaces and business 

• And did we mention the free barista coffee? 

About us 

The Australian HR Institute (AHRI) is the peak membership body for HR professionals. We lead HR in Australia by setting professional standards, building capability, facilitating connection and equipping practitioners to meet current and future challenges.