Marketing Manager - Fashion

David Jones is a business that has undergone significant transformation over the past three years through the successful delivery of our $250m Vision 25 strategic plan. Having completed this pivotal chapter, we are now focused on the next phase of our evolution through our Inspire 30 strategy.

This is an exciting time to join the business as we continue to invest in our future, our customer experience, and our people. We’re looking for a dynamic, resilient, and talented individual who is excited by transformation and motivated to help shape the future of one of Australia’s most iconic retail brands and Fashion destinations.

We’re looking for a high-performing Marketing Manager to lead the end-to-end strategy, planning, and execution of marketing and retail media initiatives across one of our most dynamic and fast-evolving categories. This is a pivotal role that drives customer engagement, category growth, and brand equity, while also unlocking new revenue through retail media innovation.

Reporting to the Head of Category Marketing and leading a small team, you will drive the marketing activity for the Fashion category. You will play a critical role in shaping integrated campaigns that resonate with our customers, fuel commercial outcomes, and strengthen David Jones' positioning as a destination of choice.

What you'll be doing

• Own and lead the development of category-wide marketing strategies that drive awareness, traffic, and conversion across instore and online
• Build and nurture strategic brand partnerships, balancing compelling storytelling with commercial performance
• Plan and deliver full-funnel, insight-led campaigns across owned, earned, and paid channels—including digital, in-store, social, CRM, and experiential
• Leverage and evolve David Jones’ retail media capabilities, activating high-impact campaigns using first-party data, onsite media, and instore activations
• Collaborate cross-functionally with buying, visual merchandising, creative, media, and digital teams to deliver cohesive, customer-first experiences
• Support broader enterprise initiatives, working closely with the wider marketing ecosystem to align beauty activity with key trading moments and priorities

What you’ll bring

• Minimum 8+ years’ experience in a marketing role within fashion, beauty, retail, or agency environments
• Minimum 5+ years’ experience leading a high-performance team
• Demonstrated success in leading multi-channel campaigns that drive measurable business outcomes
• A deep understanding of the fashion consumer—including shopper behaviour, category trends, content formats, and cultural relevance
• Strong commercial acumen, with the ability to balance brand-building with ROI-driven decision-making
• Excellent stakeholder management skills, with experience influencing and aligning multiple internal and external partners
• An agile, solutions-focused mindset, with the confidence to lead in a fast-paced, evolving environment

Why Join David Jones

At David Jones, we’re reimagining the future of retail while staying true to the heritage and service excellence that have defined us for generations.

We foster an inclusive and collaborative culture where diverse perspectives are valued and innovation is encouraged. Alongside a competitive remuneration package, you’ll enjoy:

• Unique opportunity to be part of a team driving the transformation of an iconic Australian brand
• Hybrid working arrangements that support work/life balance
• Parental leave policy of 18-weeks paid leave for the primary carer, and 3-weeks paid leave for the supporting partner
• Generous employee discounts across David Jones and access to partner benefits
• An additional day of leave for your birthday, plus time to support charitable work
• Opportunities to contribute to our Corporate Social Responsibility program and community partnerships
• Ongoing training and development to support your growth and ambitions