Head of Marketing & Growth

Head of Marketing & Growth

Aussie Fitness Equipment
Buderim, Sunshine Coast QLD
Marketing Communications (Marketing & Communications)
Full Time
$80,000 – $90,000 per year

About Us

Aussie Fitness Equipment is one of Australia’s fastest-growing fitness equipment retailers, supplying premium home and commercial gym equipment across Australia.

We’re a family-owned business with big ambitions. Over the past year we’ve invested heavily in our e-commerce platform, digital marketing and content creation, and we’re looking for the right person to take our marketing to the next level.

If you’re passionate about marketing, enjoy taking ownership and want to work in an industry that genuinely helps people improve their health and wellbeing, this could be the opportunity you’ve been looking for.

About the Role

As our Head of Marketing & Growth, you’ll own and lead every aspect of our marketing function.

From managing high-performing Meta and Google Ads campaigns through to SEO, Shopify optimisation, email marketing and social media, you’ll be responsible for driving brand awareness, increasing online sales and identifying new growth opportunities.

This is a hands-on role. While you’ll be responsible for strategy, you’ll also enjoy getting involved in execution. That includes creating engaging content for our social channels and advertising campaigns. We’re not looking for a professional videographer or photographer, we’re looking for someone who understands what performs online and can consistently create high-quality, authentic content that converts.

If you’re someone who enjoys analysing data, testing new ideas, moving quickly and seeing the direct impact of your work, you’ll thrive in this role.

Key Responsibilities

• Manage and optimise Meta advertising campaigns

• Manage and optimise Google Ads campaigns

• Drive continual growth in ROAS, revenue and customer acquisition

• Manage and optimise our Shopify website

• Lead and execute our SEO strategy

• Create and manage Omnisend email campaigns and marketing automations

• Plan, create and publish content across Instagram, TikTok and YouTube

• Film and edit engaging short-form content for paid advertising and organic social media

• Develop and execute promotional campaigns and product launches

• Monitor website performance and improve conversion rates

• Analyse marketing performance and provide regular reporting and recommendations

• Identify new opportunities to grow the Aussie Fitness Equipment brand

About You

To be successful in this role you’ll have:

• A minimum of 2 years’ proven experience managing both Meta Ads and Google Ads accounts

• A demonstrated history of delivering measurable growth and successful campaign performance

• Strong understanding of ecommerce marketing

• Experience working with Shopify

• Knowledge of SEO best practices

• Experience with an email marketing platform such as Omnisend

• The ability to create engaging photo and video content suitable for paid advertising and social media

• Experience editing short-form video

• Strong analytical skills and confidence interpreting campaign performance

• Excellent organisational and time management skills

• The ability to manage multiple projects and work independently

How Success Will Be Measured

We believe in setting clear expectations from day one. Your success will be measured by your ability to deliver real business growth, including:

• Improving return on ad spend (ROAS) across Meta and Google campaigns

• Increasing online sales while maintaining efficient customer acquisition costs

• Driving growth in website traffic, conversion rates and revenue

• Continually testing and optimising new creatives, audiences and marketing strategies

• Growing our organic reach and engagement across social media channels

• Improving search visibility and organic traffic through SEO

• Delivering email campaigns that generate strong engagement and sales

• Providing clear, data-driven reporting with actionable insights

• Identifying and implementing new opportunities to grow the business

Why Join Aussie Fitness Equipment?

• Salary of $80,000 – $90,000 depending on experience

• Lead the entire marketing function with genuine ownership and autonomy

• Work directly with the business owners and help shape the future of a rapidly growing brand

• A fast-paced environment where your ideas are encouraged and your results are recognised

• Be part of an industry that’s passionate about health, fitness and helping people achieve their goals

• Work on the beautiful Sunshine Coast from our Buderim showroom and office

• Join a supportive, family-owned business with ambitious plans for continued growth

Apply Now

If you’re an experienced digital marketer with a proven track record managing Meta and Google Ads, a passion for ecommerce and content creation, and you’re ready to take ownership of an exciting and growing brand, we’d love to hear from you.

Please submit your resume along with a cover letter outlining your experience and examples of marketing results you’ve achieved.