Marketing Specialist (Events & Entertainment)

About the role

Backed by Australia’s leading youth travel company, this NEW BRAND is redefining youth celebrations through premium events, experiences and exciting new entertainment concepts in destinations throughout Australia and in Bali.  
 
We're looking for a Marketing Allrounder to help launch a new brand into the youth market. You'll drive ticket sales, grow audiences and create unforgettable campaigns across digital marketing, creators, ambassadors, CRM, ActiveCampaign, HubSpot, AI and marketing technology.  
 
If you love events, entertainment, youth culture, digital marketing and building brands, this is a rare opportunity to help shape a business from the ground up. 

Key responsibilities

• Develop integrated marketing campaigns that drive ticket sales

• Lead campaigns for event launches and ticket sales

• Manage paid media, CRM, email marketing and website optimisation

• Build customer journeys using ActiveCampaign, HubSpot and marketing automation

• Lead ambassador, influencer and creator programs

• Coordinate school engagement, launch events and promotional activations

• Use data, AI and emerging technology to improve marketing performance

• Work closely with Events, Commercial and Content teams

• Work with designer to ensure all marketing collateral and digital elements look young, edgy and on-brand for our youth audience

• Build website designs and landing pages that look on-brand for our youth audience

About you

• Experience in brand, digital, entertainment or growth marketing

• Strong performance marketing capability

• Experience with ActiveCampaign, HubSpot or similar CRM platforms

• Passion for youth brands, events and entertainment

• Strong commercial, analytical and communication skills

• Interest in AI, automation and marketing technology

• Experience building website designs that look young and edgy

• A real passion for Bali and the Gold Coast is essential. Our biggest experiences happen in these destinations so knowing how to market both is a must

Whilst this is a new brand you will be working for a well known and established youth events provider with over 38 years experience in the industry.

Benefits

• Be part of building something brand new. Join at the ground floor of an exciting new flagship brand and help shape its identity, voice and direction from day one

• Work on experiences and major events in Bali and domestic destinations

• High level of ownership and creative freedom

• Modern technology and marketing tools

• Excellent career growth opportunities

• Monday - Friday working week (except during the event period in November/December)