Email Marketing & Newsletter Intern

About BetterCareMarketBetterCareMarket is an Australian online retailer providing healthcare and independent living products that help people live more independently and confidently.Our range includes practical medical supplies, mobility aids and solutions for people living with long-term conditions such as diabetes, arthritis, incontinence and respiratory conditions. As an NDIS provider, we also work with carers, healthcare professionals and patient associations to make accessing the right products easier.Check us out- https://www.bettercaremarket.com.au/
About the internshipWe're looking for a Marketing, Business or Communications student who has almost completed their degree, or a recent graduate, to join us as an Email Marketing & Newsletter Intern for 4 months.This is a hands-on role where you'll work on real email campaigns, newsletters and automated customer journeys for an established Australian eCommerce business. You'll primarily work with Klaviyo and get to see how email connects with customer behaviour, eCommerce and the wider marketing strategy.You'll also have the opportunity to use and explore AI tools to make our email marketing smarter and more efficient, from research and content development to testing and optimisation.
What you'll be working onPlanning, creating and scheduling email newsletters in KlaviyoManaging and improving automated email flows and customer journeysWriting engaging email copy, subject lines and calls-to-actionWorking with customer segments to create more relevant and targeted campaignsAnalysing opens, clicks, conversions, revenue and other campaign performanceRunning A/B tests and using the results to improve future campaignsFinding opportunities for cross-sell, retention and customer engagementUsing AI tools to support research, content creation, personalisation and campaign optimisationHelping develop customer journeys across our different product categoriesMaking sure our emails feel consistent with the BetterCareMarket brand and websiteCollaborating with the wider marketing and eCommerce team on campaigns and new ideas
What we're looking forYou don't need to know everything already, we're looking for someone with a good foundation who is keen to learn and take ownership of their work.Ideally, you'll have:Strong writing and communication skills in excellent EnglishA genuine interest in email marketing, CRM and eCommerceGood analytical skills and an interest in understanding what the numbers are telling youAn interest in AI and how it can be used practically in marketingStrong attention to detail and good organisational skillsThe confidence to work independently while communicating well with a small teamA willingness to experiment, learn and bring your own ideasExperience with Klaviyo, Mailchimp, Canva or similar marketing platforms is a bonus, but not essential.
What's in it for you?You'll get practical experience working on email marketing for a real Australian eCommerce business, not just hypothetical projects.You'll work with Klaviyo, automation, customer journeys, segmentation, A/B testing, AI tools and real campaign performance data. You'll have the opportunity to take ownership of projects, see how your work performs and build experience you can talk about in future interviews and add to your portfolio.We're a small, collaborative team, so good ideas don't have to come from the most senior person in the room. If you've got an idea, we want to hear it.
Practical detailsDuration: 4 months, 4–5 days per weekLocation: Sydney, NSW – hybridOffice attendance: At least 3 days per weekRemuneration: Unpaid internship; local travel costs coveredVisa requirements: Valid Australian work rights for at least 12 months
How to applyApply directly through LinkedIn with your CV. Shortlisted candidates will be contacted with details for the next stage of the application process.