Business Strategy Analyst (GTM)

Partner with the General Manager to drive GTM strategy accelerate revenue growth in one of APAC’s fastest-growing fintechs.
About KPay
KPay Group (KPay) is a leading fintech company empowering businesses of all sizes with simple, smart, seamless, and secure technology solutions. Serving over 80,000 merchants across Hong Kong, Singapore, Japan, and Australia, we help small and medium-sized businesses grow through a one-stop platform for financial management, operations, and digital transformation.In 2024, KPay secured USD 55 million in Series A funding — the largest fundraising globally in the payments sector that year
About the Role
We are looking for a Business Strategy Analyst (GTM) to work directly with the General Manager on strategic initiatives across revenue, go-to-market (GTM), and commercial performance.
This role sits at the intersection of strategy, GTM execution, and commercial decision-making. You will analyse business performance, identify growth opportunities, and help optimise how we acquire, convert, and retain customers.
You will be expected to take full ownership of your work, think independently, and consistently go beyond what is required—bringing forward ideas, improvements, and solutions that drive better commercial outcomes.
High performers will gain increasing ownership and accelerated exposure to GTM and commercial leadership responsibilities.
What You’ll Do
GTM & Growth StrategyPartner with the General Manager on GTM and commercial growth initiativesAnalyse market, customer, and sales data to identify revenue opportunitiesSupport GTM strategy across products, segments, and channelsDevelop data-driven insights and recommendations to improve growth performanceRevenue & Commercial ExecutionOwn CRM governance, pipeline quality, forecasting, and reportingImprove GTM execution through better funnel visibility and conversion trackingBuild dashboards and insights to support commercial decision-makingEnsure accurate and reliable GTM and sales data across systemsProcess & Growth ImprovementDesign and improve end-to-end GTM workflows from lead generation to onboardingIdentify inefficiencies and implement scalable improvementsStandardise GTM processes to support growth at scaleStrategic ProjectsSupport cross-functional GTM, sales, and product initiativesConduct market research and competitor analysisLead ad-hoc commercial and GTM problem-solving projects for senior leadershipProactively identify opportunities to improve performance and execution
What We’re Looking For
2–3 years in management consulting, strategy, finance, or high-growth startup environments (or exceptional fresh graduates with strong commercial mindset and relevant internship or project experience).Strong analytical and structured thinking skills with an interest in commercial and GTM performanceHighly proactive mindset with a consistent drive to go beyond expectationsStrong sense of ownership and accountability for outcomesStrong communication and stakeholder management skillsDetail-oriented, disciplined, and execution-focused approachExperience with CRM tools (HubSpot, Salesforce), Excel, SQL, or BI tools is a plus
Why Join KPay
Direct exposure to senior leadership – work directly with the General ManagerHigh-impact work – your output directly influences revenue and GTM strategyFast learning curve – exposure across strategy, GTM, and commercial executionReal ownership – responsibility grows based on performance, not tenureHigh-growth fintech – strong performance is recognised and acceleratedPerformance-driven culture – values ambition, initiative, and consistently going beyond expectations