Marketing Manager | Law firm

An established and well-regarded personal injury law firm is seeking an experienced Marketing Manager to lead its marketing function and support the continued growth of the practice.

This is a broad role suited to a commercially minded marketing professional who enjoys balancing strategy with hands-on delivery. You will oversee the firm’s marketing activities while leading a small client intake team and working closely with senior stakeholders.

Key responsibilities

• Develop and implement the firm’s marketing and business development strategy
• Manage digital marketing campaigns, website content, SEO, social media and online presence
• Strengthen the firm’s brand, communications and market positioning
• Lead CRM strategy, database management and client engagement initiatives
• Analyse campaign performance, enquiry sources and client conversion data
• Identify referral, partnership and business development opportunities
• Coordinate events, sponsorships and community engagement activities
• Prepare tenders, submissions, presentations and marketing materials
• Manage relationships with external agencies and service providers
• Lead and support a small client intake team
• Monitor the marketing budget and report on performance and return on investment

About you

The successful candidate will ideally have:

• Previous experience in a Marketing Manager or senior marketing role
• Strong digital marketing, brand, communications and CRM experience
• A demonstrated ability to develop strategy and deliver initiatives from beginning to end
• Experience leading or mentoring a small team
• Strong stakeholder management, writing and communication skills
• A commercial and data-driven approach to marketing
• Excellent organisational skills and the ability to manage competing priorities
• Experience within a law firm or professional services environment, although candidates from other relevant sectors are encouraged to apply
• Personal injury experience would be advantageous but is not essential
• Familiarity with platforms such as Monday.com and legal systems including Actionstep or iManage would be highly regarded

The opportunity

This position offers the opportunity to take ownership of a broad marketing function and make a meaningful contribution to the firm’s growth. You will join a collaborative and supportive environment where your ideas, commercial insight and leadership will be valued.

The salary package will be commensurate with the successful candidate’s experience.

To apply or arrange a confidential discussion, please contact Sharannah Harris at *******@leadgrp.com.au or on 0404 292 ***.or apply with your current resume.