Sales Development Representative

As a Sales Development Representative your role is to identify and generate new business opportunities for Workshop Software.  In this role you will build and protect a healthy high quality pipeline of sales ready appointments for the Workshop Software Sales Consultant by proactively converting cold, warm and lapsed leads into booked product demonstrations through high volume, high energy phone, email and SMS outreach.  You will be at the forefront of our customer acquisition strategy, introducing automotive workshops to the value and benefits of our software solution.

Role & Responsibilities

Sales

• Execute high-volume outbound and inbound prospecting (cold calls, email, LinkedIn).
• Prioritise phone outreach — make calls daily and weekly to meet activity targets
• Identify and research potential clients in the automotive industry (e.g., repair shops, dealerships, fleet management businesses).
• Engage with prospects through various channels, including cold calling, inbound lead follow up and emails to set up introduction meetings and product demonstrations.
• Attend road shows and trade shows to meet new and existing customers.
• Understand the specific needs of potential clients and demonstrate how Workshop Software can address those needs and improve their business operations.
• Track and manage leads through the sales pipeline using Hubspot software, ensuring timely follow-up and closing deals.

Sales Administration 

• Provide feedback to the marketing and product development teams regarding customer needs and market trends to refine sales strategies and improve the product offering.
• Maintain accurate records of sales activities and generate reports to track performance and sales metrics.

Requirements:

• 1+ years experience in B2B sales role, preferably in software sales, SaaS or technology.  
• Comfortable with high-volume calling and multi-channel outreach.
• Strong verbal and written communication skills with the ability to build rapport and credibility with clients.
• Highly driven and goal-oriented with the ability to work independently and manage time effectively.
• Comfortable using CRM tools, sales software, and virtual meeting platforms (e.g., Ring Central, Hubspot, Zoom, TeamViewer).
• Organised, disciplined, coachable, and metrics-driven.
• Strong analytical and problem-solving skills, with the ability to quickly understand client issues and propose solutions.
• Understanding of the automotive industry or workshop management is a plus but not required.
• A customer-first mindset, with a focus on providing exceptional service and creating long-term relationships.
• Ability to listen to customer challenges and provide tailored solutions that meet their needs.
• Willingness to collaborate with marketing, product, and customer support teams to improve the overall customer experience.
• Comfortable working in a fast-paced, evolving environment and capable of adapting to changing client needs and software updates