Marketing Specialist

Job Description

Position Title: Marketing Specialist

Department: Lead Generation & Delegate Acquisition

Recruiter: Nextmedia Pty Ltd

Brands: iTnews and techpartner.news

Employment Type: Full-time

Location: North Sydney

Position Summary

The Marketing Specialist is responsible for growing the volume and quality of leads generated for driving strong, well-qualified attendance at our in-person activations across iTnews and techpartner.news. iTnews is Australia’s leading B2B masthead for enterprise IT and technology decision-makers, while techpartner.news serves the Australian technology channel – MSPs, resellers, integrators, and distributors.

The role sits at the centre of demand generation and event marketing. It converts our audiences into marketing-qualified leads for advertisers and sponsors, and fills our roundtables, briefings, awards and summits with the senior decision-makers our commercial partners want to reach. Success is measured in leads and attendees – both how many, and how well-matched they are to our commercial objectives.

Key Responsibilities

• Own and grow the demand-generation pipeline for iTnews and techpartner.news, converting audience into marketing-qualified leads for the commercial and sales teams.
• Commission and undertake market research to identify market opportunities for new and existing in person products.
• Collect and analyse data to research potential demand and market characteristics for new goods and services.
• Support business growth and development through the preparation and execution of marketing objectives, policies and programs.
• Build and optimise landing pages, forms, lead magnets and nurture journeys that lift conversion rates and reduce cost per lead.
• Develop audience segmentation and lead-scoring approaches so sales receive higher-quality leads matched to advertiser and sponsor target profiles.
• Advise the commercial team on all elements of the marketing mix, such as product mix, pricing, advertising and sales promotion, selling and distribution channels.
• Drive attendance – both numbers and quality – at iTnews and techpartner.news in-person activations, including roundtables, executive briefings, breakfasts, awards, summits and partner events.
• Define and target the right attendee profile for each activation – seniority, job function, industry, account and buying influence – so rooms are filled with the decision-makers advertisers and sponsors want to reach.
• Reduce no-show rates and lift attendance quality through confirmation sequences, reminders, waitlist management and attendee vetting.

Skill & Experience

• Bachelor’s degree in Marketing, Business, Communications or a related discipline.
• At least two years’ relevant B2B marketing experience, ideally with a lead-generation or event-marketing focus.
• Demonstrated experience running B2B lead-generation or demand-generation campaigns.
• Experience marketing events, webinars or in-person activations and driving registrations and attendance.
• Strong digital, email and content marketing skills.
• Experience with CRM and marketing automation platforms and building nurture journeys.
• Strong analytical skills, able to interpret lead, campaign and event metrics and act on them.
• Experience building landing pages, forms and lead-capture assets.
• Excellent written and verbal communication skills.
• Strong stakeholder management and project coordination, able to run multiple campaigns and events at once to deadline.