Digital Marketing and Ecommerce Specialist

About Jurlique

Founded in the pristine Adelaide Hills in 1985, Jurlique has been pioneering natural skincare for nearly four decades. Our iconic range is powered by botanicals grown on our own biodynamic farm and crafted locally in South Australia. We combine nature's transformative power with advanced skin science through our unique Seed to Skin journey.

As a values-driven business, we are committed to bringing the life-force of nature to our customers while creating a team-oriented, supportive, and results-driven workplace. At Jurlique, we help our people unlock their natural expertise and flourish in their careers.

If you're as passionate about natural skincare as we are, your next career move is clear, join Jurlique!

About the Role

Are you passionate about digital marketing, eCommerce, and creating exceptional online customer experiences? We're looking for a Digital Marketing & Ecommerce Specialist to join our Marketing team in a dynamic hybrid role.

Salary: Up to $88,500 + Superannuation, depending on experience.

Reporting to the Senior Ecommerce Manager – Western Markets, you'll play a pivotal role in driving the commercial performance of Jurlique's Western Markets websites through effective website merchandising, campaign execution, optimisation, and digital marketing support.

This is a hands-on role that combines eCommerce trading, onsite merchandising, digital campaign coordination, SEO optimisation, and data-driven decision making. Working closely with internal teams and external agency partners, you'll help bring campaigns to life, support product launches, optimise the customer journey, and identify opportunities to grow online sales and brand visibility.

Key Responsibilities

Performance Marketing

• Develop and deliver campaign briefs to digital agencies, ensuring clear objectives, messaging, timelines, and deliverables
• Partner with external media agencies to execute campaigns aligned to commercial priorities, KPIs, and budget
• Monitor campaign and channel performance, providing insights and recommendations to drive optimisation
• Collaborate with CRM and eCommerce teams to connect media performance with customer behaviour and commercial outcomes
• Stay informed on competitor activity, emerging digital trends, and new technologies to identify opportunities for growth

eCommerce & Website Trading

• Manage day-to-day website merchandising and trading activities across Jurlique's Western Markets websites
• Execute onsite promotional campaigns, homepage updates, landing pages, navigation changes, and merchandising initiatives
• Coordinate website execution for new product launches and key trading periods, ensuring all assets, content, pricing, and promotional mechanics are delivered accurately and on time
• Manage product merchandising, recommendations, bundles, collections, and cross-sell strategies to maximise conversion and average transaction value
• Conduct regular website audits to ensure product information, imagery, pricing, availability, and promotional messaging remain accurate
• Monitor key eCommerce metrics including revenue, traffic, conversion rate, and average order value, identifying opportunities to improve performance
• Work with development partners to deliver website enhancements focused on UX, mobile experience, navigation, and conversion optimisation
• Partner with Customer Care and internal stakeholders to support a seamless digital customer experience

SEO & GEO Optimisation

• Support the execution of Jurlique's SEO and Generative Engine Optimisation (GEO) strategy
• Implement on-page SEO best practices across product pages, landing pages, collections, and content
• Collaborate with internal teams and external SEO partners to identify content opportunities based on customer search behaviour and emerging trends
• Ensure website content adheres to SEO best practices, including metadata, internal linking, page structure, and content optimisation
• Monitor organic search performance and AI-powered discovery visibility, supporting reporting and continuous improvement initiatives

Reporting & Insights

• Analyse website, campaign, and customer performance data to identify trends and opportunities
• Generate insights and recommendations to improve customer experience and commercial outcomes
• Support ongoing reporting across digital marketing and eCommerce channels
• Contribute to a culture of continuous optimisation and testing to enhance performance

About You

We're looking for a commercially minded digital marketer who thrives in a fast-paced environment and enjoys balancing creativity with data-driven decision making. You will bring:

• 2+ years' experience in eCommerce and/or Digital Marketing
• Experience managing website merchandising, online campaigns, and digital marketing activity
• Exposure to retail, beauty, FMCG, or consumer brands
• Tertiary qualifications in Marketing, Business, eCommerce, or a related discipline
• Experience with Shopify Plus or similar eCommerce platforms highly regarded
• Knowledge of Paid Search and Paid Social channels
• Strong understanding of eCommerce metrics including traffic, conversion rate, revenue, and average order value
• Working knowledge of SEO best practices and an interest in emerging AI search and discovery trends
• Strong analytical skills and the ability to turn insights into actions
• Excellent organisational and project management skills with the ability to manage multiple priorities
• Strong communication and stakeholder management capabilities
• A proactive, solution-focused mindset and passion for delivering results

Why Jurlique?

In exchange for your expertise and contribution, we offer the opportunity to play a key role in this South Australian born, international skincare brand. The role attracts access to a wide range of benefits:

• Hybrid work environment, 2 days in office and 3 days from home
• Product Discounts and Treatment Discounts
• Annual Product Allowance
• Service Recognition Vouchers
• Annual Volunteer Day to give back to your community
• Flare Perks, discounts with a wide range of brands
• Face-to-face and online training programs to build valuable skills, including communication, presenting and leadership
• Employee Assistance Program
• Great Place to Work Engagement Survey to help us deliver a flourishing workplace
• Annual Events to celebrate important and fun moments (International Women's Day, Self Care Day, Harmony Day, birthdays and more)
• Quarterly Mindset and Behaviour Awards to recognise our passionate and collaborative culture

We value work-life balance and support our employees to maintain a strong sense of personal wellbeing. We are also committed to developing our people and creating opportunities for growth, with a strong focus on promoting talent from within.

At Jurlique, our mindsets and behaviours are at the heart of our success. They define how we work and ensure we bring the best version of ourselves every day: Better Outcomes Together | Make It Happen | Do What's Right

If you would like to learn more about us at Jurlique, please visit www.jurlique.com.au.

Come for Nature, Stay to Flourish.