Regional Marketing Senior Specialist

Regional Marketing Senior ManagerResponsibilities- Develop and implement brand marketing strategies for the ANZ and Middle East region in line with the company’s overall business objectives.- Own the regional brand communication/propagation plan; coordinate integrated online and offline marketing campaigns; formulate and drive execution of the annual marketing plan.- Work closely with Category leads and the GTM team to develop local product marketing and communication plans.- Plan and execute offline marketing activities, including exhibitions, retail terminal/retail outlet promotions, and consumer experience events, to increase brand visibility and user participation.- Maintain close collaboration with regional sales teams, channels, and other HQ teams to ensure marketing initiatives are executed efficiently.- Manage and coordinate local marketing and events agencies, media, and other partners to ensure project quality and execution effectiveness.- Create and manage the marketing budget; continuously monitor campaign performance, analyze key metrics, and optimize marketing investment efficiency and ROI.- Build and continuously improve the regional brand assets for ANZ and Middle East; ensure brand image and communication content comply with the company’s global brand guidelines, while also reflecting local market characteristics.
Requirements- Experience in local marketing.- Proactive, responsible, and able to handle pressure; willing to travel moderately.- Strong skills in business negotiation, customer relationship management, and teamwork/collaboration.