Social Media & Marketing Coordinator

About the role

Reporting to the Fundraising & Marketing Manager, this role executes KCA's digital storytelling, social media presence, and marketing collateral in close, daily collaboration with the Marketing & Fundraising Manager. You will bring agreed strategies, story concepts, and campaign directions to life through hands-on content creation, newsletter production, copywriting for media and PR, channel management, and event execution support.

Key responsibilities

• Work side-by-side with the Marketing & Fundraising Manager to turn overall strategy, story concepts, and campaign goals into actionable content plans

• Execute agreed multi-channel campaign assets across digital and print touchpoints, keeping projects on schedule

• Assist the Manager in event planning, logistics, on-site promotion, and execution for community activations and fundraising events

• Manage KCA's core social media platforms: Instagram, Facebook, TikTok, YouTube, and LinkedIn

• Schedule posts, monitor channels daily, and actively engage with followers to foster a passionate online community

• Plan, film, edit, and write engaging visual and written content (reels, TikToks, photography, graphic posts) on-site

• Draft copy, design, and assemble the monthly digital newsletter, coordinating subscriber list syncs with the CRM Coordinator

• Draft clear, engaging copy for media releases, press kits, and external communications as directed by the Manager

• Maintain an organized library of media assets, approved imagery, and boilerplates for quick media distribution

• Provide ongoing content updates for the KCA website and support marketing needs for visitor and retail initiatives

About you

• Experience in content creation, copywriting, or digital communications

• Strong ability to partner with management to turn strategic concepts into finished creative assets

• Skilled in filming short-form video (Reels/TikTok), photography, and basic photo/video editing

• Deep practical experience managing and engaging audiences across Instagram, Facebook, TikTok, YouTube, and LinkedIn

• Excellent written skills for newsletters, social posts, media releases, and press communications

• Experience assisting with event logistics, promotional materials, and campaign rollouts

• Highly organized, self-motivated, friendly, respectful, and eager to contribute to KCA's mission

About us

Koala Conservation Australia Ltd (KCA) is one of the leading authorities in Koala care, education, conservation and research. It is a not-for-profit organisation and is internationally recognised for its wild Koala conservation work. The organisation operates the Port Macquarie Koala Hospital to care for sick and injured koalas, two koala browse plantations and Guulabaa, Wild Koala Breeding.