Senior Manager, Digital Acquisition - Commercial

Job Summary

To develop and execute the digital acquisition strategy for Domain across our Commercial Real Estate & Agent/B2B segment. Work with internal and external stakeholders to create and optimise always-on programs across digital acquisition, cross-sell and customer retention.

Ensure alignment of Performance marketing campaigns with overall business strategy. Develop and grow stakeholder relationships to share results and communicate team wins.

This is a 12-month Maternity Leave Cover

Responsibilities

• Owning the digital media acquisition strategy across our Commercial Real Estate & Agent segment
• Hands-on day-to-day management of performance marketing activity across Paid Search, Paid Social, Display & Video channels
• Monitoring and optimising the ongoing performance of campaign activity
• Measuring and reporting on full end-to-end campaign performance
• Communicating performance and insights to internal stakeholders
• Performance forecasting and budget management
• Work with the product & product marketing team to design and run campaign and landing page experiments to improve campaign performance
• Ongoing testing and refinement of audience strategy
• Monitoring competitor activity in-market
• Working with internal stakeholders to ensure all required tracking and tagging is in place
• Coordinating with the broader marketing team to ensure alignment and consistency across marketing channels

Responsibilities

• 8 + years of digital marketing experience with a solid understanding of performance marketing channels;
• Strategic thinker with the ability to translate quantitative and qualitative data into a targeted performance marketing strategy;
• Extensive experience creating, implementing and optimising campaigns across Google Ads (Search & Display), Facebook Ads Manager, Programmatic exchanges and affiliates;
• Strong data visualisation skills to effectively communicate performance and business impact to the broader business;
• Comfortable taking ownership and defining key success metrics with a high level of accountability to deliver on KPIs;
• Proficiency in using Google Analytics and tag management systems;
• Ability to use other tools as required such as Tableau, Datorama
• Knowledge of HTML, 3rd party ad tags, and other forms of digital ad code;
• Strong collaborative skills, showing initiative to improve processes, solve problems and be a true team player;
• Good communication skills, both written and verbal

• Bachelor's degree in business and marketing or able to demonstrate experience to a similar level

Domain is a leading property technology and services marketplace that is home to one of the largest portfolios of property brands in Australia, including the Domain, Allhomes and Commercial Real Estate (CRE) platforms. In 2025, Domain became part of CoStar Group - a global leader in commercial real estate information, analytics, online marketplaces and 3D digital twin technology. We are dedicated to digitising the world's real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.

Domain is enthusiastically and unapologetically committed to fostering an equitable, inclusive work culture which reflects our customers and communities. We are proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non-binary people).

We'll give your application the thoughtful attention it deserves and get back to you as soon as possible. If there's a match, one of our recruitment consultants will reach out-so keep your phone handy! We're genuinely excited about the chance to work together and make a meaningful impact.