Sales Representative

About the opportunity

Sullivans Cove Distillery is seeking a Sydney/NSW Sales Representative to grow and manage our trade presence across bars, restaurants, and retailers throughout the region. This is a hands-on, revenue-driven role for someone who thrives on opening doors, building lasting accounts, and representing one of the world’s most awarded single malt whisky brands on the ground. You’ll be the face of Sullivans Cove in Sydney and NSW — part sales rep, part brand ambassador — responsible for both hitting targets and shaping how the trade and consumers experience the brand.

The role

You will identify, open, and manage trade accounts across bars, restaurants, and retailers throughout Sydney and NSW, drive sales revenue and consistently meet sales targets and KPIs, host tastings, staff trainings, and brand events that bring Sullivans Cove to life for trade partners and customers, act as the primary point of contact and brand representative for the region, working independently from our Hobart-based team, build and maintain long-term relationships that turn new accounts into loyal, repeat partners, identify new business opportunities and help grow our footprint across NSW, and collaborate with the wider Sullivans Cove team on brand, allocation, and event strategy despite being based remotely.

About you

We’re looking for someone who is equally comfortable closing a deal and hosting a room. You bring a proven background in sales, with a track record of opening, managing, and growing accounts, a demonstrated ability to generate revenue and consistently hit sales targets and KPIs, confidence acting as both a sales representative and a brand ambassador — hosting tastings, trainings, and events, a self-starting, entrepreneurial mindset, with the ability to work independently and away from the core team in Hobart, comfort operating in a small, multifaceted team where responsibilities span sales, events, and brand-building, a genuinely customer-focused approach to building relationships, and a willingness to travel across the territory as needed.

Familiarity with the liquor industry, and prior experience in liquor sales specifically, will be highly advantageous. An existing network within Sydney’s bar, restaurant, and retail scene — particularly in settings where high-end whisky is enjoyed — will also be a strong advantage.

Why join Sullivans Cove

Represent a globally recognised, award-winning Australian whisky brand, take ownership of a key growth territory with real autonomy, work with a small, agile team where your impact is immediate and visible, build a trade network from the ground up in one of Australia’s premier whisky markets, and receive a competitive salary plus bonus and unique industry perks.