Lead Gen and Administrative Support

Job Description

This is a remote position.

Executive & Administrative Support

Manage the Founder's calendar, appointments and meeting schedules. Organise, triage and prioritise email and correspondence. Prepare reports, presentations, meeting notes and follow-up actions. Coordinate internal and external communications and meetings. Maintain accurate records, client lists and CRM data (Zoho). Provide dependable day-to-day administrative support and handle ad hoc operational tasks.

Lead Generation & Appointment Setting

Conduct outbound cold calls to prospective clients and follow up warm leads. Generate and qualify new leads through outbound LinkedIn and email outreach. Perform LinkedIn prospecting and engagement, and build and maintain prospect lists. Schedule qualified appointments for the Founder and client sales teams. Follow up with leads via phone, email and LinkedIn, and keep the CRM updated with accurate prospect information and activity. Create and send client proposals using PandaDoc. Follow up and nurture the pipeline after demo and discovery meetings to keep opportunities progressing to close. Support broader business development initiatives and sales campaigns.

Campaign & Platform Operations

This is the core technical part of the role, previously owned by a key team member. You will:

Build and refine target audiences in LinkedIn Sales Navigator by industry, seniority, geography and other criteria (e.g. accounting, finance, construction, real estate and professional services). Set up, configure and launch client campaigns within the Higher Ranking lead generation platform. Build and maintain multi-step outreach sequences across LinkedIn connection requests, InMail and email. Manage and respond to prospect replies from client campaigns within the Higher Ranking light CRM inbox, keeping conversations moving and warm leads progressing toward a booked meeting. Monitor campaign performance — connection, response and booking rates — and adjust daily volumes to keep pipeline flowing. Manage prospect list building, CSV imports/exports, data enrichment and list hygiene. Draft, test and refine outreach messaging and response templates, and coordinate sign-off before campaigns go live.

AI, Automation & Efficiency

Use AI tools — Claude.ai in particular — to draft and optimise outreach copy, response templates, prospect research and reporting. Continuously look for ways to automate repetitive work and improve the speed and quality of our lead generation workflow.

Build and document repeatable processes so campaigns can be set up and managed consistently and efficiently.

Requirements

A broad understanding of B2B digital marketing and lead generation is highly valued. LinkedIn Sales Navigator (audience building and outreach). HubSpot, Salesforce or other CRM platforms in addition to Zoho. Lead generation, prospecting and data enrichment tools (e.g. Apollo, Lusha). Email outreach, sequencing and automation tools. Experience supporting Australian or international clients in a remote/offshore capacity. 2–4 years in an Executive Assistant, Appointment Setter, Lead Generation Specialist or similar role.

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