Content and Social Media Manager

ABOUT STING:

STING is 100% Australian owned and operated and is one of the world's most trusted and respected boxing and combat equipment brands, with partnerships spanning World Boxing, European Boxing, Boxing Australia, USA Boxing, Great Britain Boxing, the German Boxing Association, and more.

STING produces a premium range of boxing and fitness equipment designed with a focus on performance, protection, and style, STING is the gear of choice for athletes who demand the best.

Distributed through major retailers, sporting independents, and global online platforms, STING is a trusted brand from amateur grassroots to the world championship stage.

THE ROLE:

Content and Social Media Manager

The Content and Social Media Manager will support the execution of our brand and digital marketing strategy across global markets. Working closely with our marketing, sales and commercial teams, this role is responsible for content creation, coordinating organic and paid marketing activities across social media, email campaigns, website merchandising, ambassador programs, and digital channels. The role also involves activating engaging content for worldwide based events for World Boxing and our Partner Federations as well as supporting the B2B channel with marketing assets and integrated Marketing strategy. The role will be both strategic and tactical in nature with a commercial perspective that requires analysis and reporting of key metrics associated with the work above.

The position has the responsibility of bringing the STING brand to life through compelling storytelling, strong campaign execution, and consistent brand presence across Australia, the US, UK, and Europe.

To be seriously considered for this role, in your application, please address what you think are the key areas of the role and tell us how you will make an impact on the STING Marketing team and commercial results using your skills and experience. We breathe boxing and combat sports and want to see the same passion in your cover letter. Cut and paste applications will not be considered.

This role requires collaboration across many local and international business units and as such in the short term, will be office based 5 days a week in Derrimut, Victoria. Please consider this in your application.

RESPONSIBILITIES:

• Plan, develop and execute content creation across all marketing channels.

• Coordinate organic social media content and scheduling across Facebook, Instagram, TikTok, YouTube and LinkedIn. Moderate engagement through the social community.

• Execution and reporting of paid media campaigns across Meta, Google, and other digital platforms. Including liaising with agencies, briefing campaign strategy and execution.

• Develop and send targeted email marketing campaigns using Klaviyo. Organise and maximise databases, create and execute flows.

• Manage customer journeys, segmentation, flows, and pop-ups in alignment with product launches and promotional calendars.

• Assist with photoshoot planning and execution, including briefing creative teams and attending shoot days. Capture content if capable.

• Coordinate and support the ambassador/influencer strategy, including outreach, engagement, and performance tracking.

• Collaborate with cross-functional teams to support seasonal campaigns, product launches, and promotional activations.

• Assist with website merchandising across Sting’s own websites and marketplaces.

• Collaborate on presentation material for Key Account range reviews including structured copy and design elements.

• Where required, attend meetings, conferences, activations and/or events with other international markets including the possibility of interstate and international travel.

The Ideal Candidate

We’re looking for someone who has:

• 3+ years in an autonomous marketing or digital marketing role.

• Has a strong passion for the sports/fitness/wellness industry

• Skills in social media, content creation, email marketing (Klaviyo preferred).

• Experience with paid media, Shopify/WooCommerce, and campaign execution.

• Proficiency in Canva, Adobe Suite, Meta Ads Manager; design/video skills a plus.

• Growing knowledge of AI for campaign execution and creative development.

• Strong communication skills with excellent time management and multitasking ability.

• An eye for detail, a creative mindset and a curiosity for data

• Has a strong passion for the sports/fitness/wellness industry

Benefits

• Be part of a 100% Australian owned brand

• Great team culture

• Gain exposure to international marketing

If this sounds like you then do not hesitate to apply today as we will be reviewing candidates on an ongoing basis.

Please note: Only shortlisted candidates will be contacted.