Business Development Manager

Count (ASX:CUP) is one of the largest professional advisory businesses in Australia, representing a community of almost 500 accounting, wealth and specialist services firms across Australia. In FY25, Count served over 160,000 clients with group revenue of $144 million, providing a solid foundation for continued growth.

Count is advanced in its strategic intention to be the leading provider of integrated accounting and wealth services in the country.

Count is a business founded on people and relationships dating back to 1980, never losing touch with the clients and communities it serves. Through the Count Charitable Foundation, our network donates $1.2 million annually to people and communities in need.

Count has a market leading complementary education and expertise service offering though its Accurium, Tax Banter and Knowledge Shop businesses to support advisers to engage with their clients’ diverse advisory needs including complex tax services, actuarial services, SMSF advisory and high-quality technical advice and training. The delivery of Count’s service offering is also supported by professionals throughout our national network of equity partnerships.

About the role

The Business Development Manager plays a key role in driving growth by identifying and securing new business opportunities. This is a proactive, front-line sales position focused on building strong client relationships and expanding our customer base. In addition to new business acquisition, the BDM collaborates closely with the broader team to shape targeted marketing campaigns and contribute to strategic initiatives that generate high-quality leads and support sustainable growth.

Key responsibilities

• Achieve agreed sales targets and contribute to overall revenue growth objectives

• Proactively leverage CRM systems to identify, track, and convert new business opportunities

• Support the growth and market presence of the company's products and services through active promotion and client engagement

• Collaborate with team members, sharing insights and contributing to broader business development strategies

• Maintain a strong understanding of market trends, customer needs, and competitive activity

• Build and nurture strong relationships, acting as a trusted first point of contact for clients and prospects

• Effectively manage and maintain the sales pipeline, ensuring accurate and up-to-date CRM data

• Respond to client and prospect enquiries in a timely and professional manner

• Consistently follow up on leads to maximise conversion opportunities

• Actively engage with marketing initiatives to generate and progress new business opportunities

About you

• Proven track record in sales or business development, with a strong focus on new business acquisition and revenue growth

• Confident communicator with strong negotiation and relationship-building skills across all levels of an organisation

• Strategic mindset with the ability to contribute to go-to-market planning and lead generation initiatives

• Experience working collaboratively with marketing and cross-functional teams to drive pipeline growth

• Results-driven, self-motivated, and comfortable working in a target-oriented environment

• Strong commercial acumen with the ability to understand client needs and deliver tailored solutions

• Effective time management and organisational skills, with the ability to manage multiple prospects and priorities

• Familiarity with CRM systems and sales reporting tools (e.g. Salesforce or similar)

• Adaptable and resilient, with a proactive approach to problem-solving and continuous improvement

Why Join Count?

• Professional Growth: At Count, we are committed to fostering your professional development. You'll have the opportunity to work alongside industry leaders and expand your skills and expertise.

• Great Benefits: Birthday leave, Corporate Volunteering Days and Fundraising matching, reimbursement for financial planning, and more!

• Through the Count Charitable Foundation, our network contributes over $1.2 million annually to support people and communities in need.