Head of Youtube Ads

About Triplespeed
Triplespeed is a consumer app studio that builds and scales products used by millions of users globally. We partner with founders to create, launch, and grow category-defining consumer products across industries. Our focus is on building exceptional products, moving fast, and scaling sustainably. As we continue to expand internationally, we’re looking for an experienced finance leader to help drive strategic financial decisions across our global operations.
About the Role
Triplespeed is looking for a Director of Growth & Paid Media to own our YouTube ads and paid video strategy end to end. This is a senior, hands-on leadership role for someone who has run paid media as a P&L, scaled acquisition for a subscription or DTC-style business, and knows how to pair AI-driven creative and targeting with disciplined testing to grow both new customers and lifetime value. You'll set the strategy, own the numbers, and build the team and creative engine behind it.
What You'll Own
YouTube & paid video strategy – own planning, budget allocation, creative testing, and measurement across YouTube and paid video as a core acquisition channel.Paid media P&L – manage spend across YouTube, paid social, and paid search to hit CAC, ROAS, and LTV:CAC targets.Growth, retention & CRO – drive subscriber/customer growth and lifecycle retention, and partner with product/CRO teams to improve conversion across the funnel.AI-driven acquisition & creative – bring AI-powered creative generation, personalization, and targeting into the media mix to improve performance and testing velocity.Team & agency leadership – build and manage a team of paid media specialists and/or agency partners; set standards for how the team plans, tests, and reports.Insight to action – turn campaign and funnel data into a clear point of view on what to scale, cut, or test next, and report results to leadership.Cross-functional partnership – work closely with creative, product, data, and finance to keep growth plans aligned with broader company goals.
What You Bring
8+ years in performance marketing / growth, with deep, hands-on expertise in YouTube and paid video advertising at scale.A track record of owning a paid media P&L and scaling acquisition for a DTC, subscription, or ecommerce brand.Direct experience driving subscription growth, retention, and conversion rate optimization (CRO).Comfort using AI-driven creative, targeting, or personalization tools as part of an acquisition strategy.Experience managing a team and/or agency partners, with strong cross-functional leadership skills.Strong analytical chops – comfortable in spreadsheets/BI tools and confident making the case for a media strategy with data.MBA or equivalent experience is a plus, not a requirement.
What We Offer
Competitive base salary plus equity.Hybrid working model based in Sydney.Ownership over a meaningful channel and budget from day one.A tight-knit, high-context team that moves fast.