Google Ads / PPC Strategist (eCommerce) - Remote (Australia/New Zealand)

Google Ads Strategist (eCommerce – Junior/Mid)

Location: Australia/New Zealand (Remote)

Engagement: Full-time

Experience: 2–4+ years in Google Ads, preferably in eCommerce or agency

Hours: AEST/AEDT – 9am-5pm (Flexible)

Compensation: up to AUD $100,000/p.a. (inc. super)

About Us

At Right Hook Digital, we’re a global performance marketing agency dedicated to helping eCommerce brands across fashion, health & fitness, beauty, and more — scale with expert strategy, creative and data-driven execution. Our team is made up of A-grade, collaborative individuals who thrive on pushing boundaries and driving results while having fun along the way.

The Opportunity

We're looking for a driven and commercially-minded Google Ads Strategist to join our growing Google team. This is a role for someone who has moved past the basics — you know your way around an account, you understand the levers that drive eCommerce performance, and you're can own a portfolio of clients and be accountable for their results.

You'll work closely with our Head of Google and other strategists, with mentorship and support as you grow into the role. This isn't a siloed execution seat, you'll be client-facing, strategically involved, and a genuine contributor to how we grow our clients and our team.

This is a hands-on role perfect for someone who loves diving into data, experimenting with strategy, and finding smart ways to scale. If you're hungry to step up, take ownership, and work alongside some of the best eCommerce marketers in the world, this is the role for you.

What You’ll Be Doing

Managing and optimising Google Ads campaigns across Search, Shopping, PMax, Display, Demand Gen, and Video for a portfolio of eCommerce clientsOwning day-to-day account health — budgets, pacing, performance monitoring, and proactive optimisationBuilding and launching new campaigns, ad groups, and feed-based shopping structures with precisionConducting keyword research, search term analysis, and ongoing keyword managementDeveloping and executing A/B tests across ad copy, bidding strategies, and audience segmentsCollaborating with our visual creators to brief and align on creative assetsPreparing clear, insight-led performance reports and contributing to client-facing communicationsParticipating in client calls and internal strategy sessions, representing your accounts with confidenceStaying current with Google Ads platform updates, betas, and best practices — and bringing those insights back to the teamEnsuring compliance with Google Ads policies and ad approvalsScaling campaigns based on performance data and ROI goalsTroubleshooting tracking issues and managing tag implementationBuilding and maintaining product data feeds using DataFeedWatch and Google Merchant Center

What We’re Looking For

2–4 years of hands-on Google Ads experience in eCommerce, with at least some agency or multi-client exposureSolid working knowledge of Search, Shopping, Video/YouTube, Demand Gen, and Performance Max — you understand how these campaign types interact and how to prioritise themComfortable managing accounts with meaningful ad spend — you treat a client's budget like it's your ownStrong analytical instincts — you can look at a dashboard and know what questions to ask, not just what numbers to reportClear, confident written and verbal communication (in English) — you're comfortable corresponding with clients and holding your own on a callSelf-sufficient and proactive in a remote environment — you don't wait to be told what to look atCollaborative by nature — you share wins, flag concerns early, and contribute to the team beyond your own portfolioOccasional availability for meetings during US business hours (on a per client basis, only as needed)

Nice to Have (But Not Required)

Experience with feed platforms (e.g. DataFeedWatch)Cross-platform paid media experience (e.g. Meta, TikTok)Familiarity with Google Tag Manager and conversion tracking setupExposure to cross-channel campaigns alongside Meta or other paid platformsGoogle Ads certifications (Search, Shopping, or Performance Max)Prior experience working with US or AU-based eCommerce brands

Why Join Right Hook Digital?

Fully remote and flexible work environmentWork alongside a high-performing global teamCollaborate with exciting, fast-growing eCommerce brandsCulture that supports innovation, learning, and personal growthOpportunity for bonuses and long-term engagement

Sound like your kind of gig? We’d love to hear from you.

In order for your application to be considered, you must also complete the following link: https://forms.clickup.com/6943975/f/6kx77-324896/W21U33EM92IYZ52PH9

Apply now and let’s scale some brands together!